One look at the nutrition label for MonaVie Emv (also known as MonaVie Energy), and I already know what MonaVie will be releasing next: a sugar-free, low-calorie version of MonaVie.
170 Calories per serving. During the Salt Lake City Regional, Founder and Vice Chairman Henry Marsh, joked to Dallin Larsen that he already had four cans of MonaVie Emv that day. That’s nearly 700 Calories. If he’s downing that much juice each day… they are going to have to roll him out onto the stage at the next regional!
Seriously though… I hope the diabetics in the MonaVie crowd are careful not to drink too much of this MonaVie Emv, lest they get a sugar overload!
So, do you want to take bets on the name of the sugar-free MonaVie Emv product? They made a joke on stage that Einstein, in writing his famous E=mc2 formula, really wrote E=mv. It’s got to be:
Emv/0.
Yup, Emv Divide by Zero.
Now, let’s take a look at pricing. Consider the following:
| MonaVie Emv | Price per can | Price per case (24 cans) |
| Distributor | $2.80 | $68 |
| Suggested Retail | $3.71 | $89 |
Let’s compare this to the closest equivalent, Amway’s XS Gold:
| XS Gold | Price per can | Price per case (12 cans) | Price per 24 cans |
| Distributor1 | $2.30 | $27.60 | $55.20 |
| Suggested Retail | $2.99 | $35.88 | $71.76 |
And I thought Orrin Woodward left Amway because the prices were too expensive and the products were too difficult to retail??? Check out Orrin’s own words from his legal complaint:
- Quixtar’s products are simply too expensive to be effectively retailed to any disinterested customer.
- Quixtar’s products were, and are still, priced significantly higher than national brand equivalents, which dictates that retailing is a losing proposition. Illustrative of this fact is the XS energy drink line.
- XS energy drink is the number one selling product in the Quixtar business.
- Distributors can purchase a twelve pack of XS for $20.40 at wholesale cost. The suggested retail price of a twelve pack is $23.99. This yields an 18% retail margin.
- If a distributor were to order four cases of XS in the state of Michigan, their subtotal before taxes and shipping would be $81.60, and after taxes and shipping the total would be $97.35. With taxes and shipping, there is a 19% mark-up from the wholesale price
- If a new distributor were to purchase four cases of XS and personally sell them at the suggested retail price, they would be operating at a 1% loss for their efforts. This is obviously an untenable selling proposition for a new distributor.
- With XS, Quixtar placed the distributor cost, which is supposedly the wholesale cost, at significantly above the retail market value. If a distributor purchases the product at the distributor price, it is impossible for that IBO to then re-sell the product for any profit. People just won’t buy the product.
- When Quixtar’s number one selling product is substantially more expensive then its competitors, Quixtar essentially insures that its distributors cannot retail the product.
- XS energy drink is not the only Quixtar product that is over-priced. Scott Larsen, a vocal detractor of both the Quixtar business, posted articles on his website highlighting the price disparities between Quixtar products and their national brand equivalents (See attached exhibit A).
- Because Quixtar’s products are unmarketable, financial gains to Quixtar distributors are primarily dependent upon the continued, successive recruitment of other participants who purchase Quixtar products in order to qualify for commissions.
- Since Quixtar distributors predominantly focus on recruiting other participants, there is an emphasis for distributors to purchase the Quixtar products and personally consume them. This is known as “internal consumption.”
Well, now XS has a competitor that is even more overpriced than it is! And Orrin is selling it!
I have written before on how I think the energy drink market is a racket. In my opinion, paying $3 to $4 for 8.4oz is highway robbery. What’s wrong with water and a spritz of lemon?
1 Does anyone have distributor pricing for XS Gold? Thanks to Candace for providing the distributor cost of XS Gold.
36 Comments
Good post. So you mean to tell me that Orrin Woodward complained about not being able to sell XS at $50 per 24 cans and that it led to Amway being a pyramid because nobody could sell it…now he’s going to sell 24 cans (same size!) at $89!? Oh, that makes sense. At this pace, they’ll be selling toothpaste at $40 per tube and saying “but it’s the best toothpaste EVERRRRRR!”
I updated the post with excerpts from Orrin’s legal complaint from a couple years back. Interesting to compare his thoughts on XS with MonaVie Emv today.
Does all that include shipping costs?
Good God!
What a complete rip off!
I don’t know what the shipping costs for MV are. But I assume that there are and will drive up the cost of the product even further.
I was a Costco this past weekend and Red Bull was $32.89 for a case of 24. Not to mention you can get a footlong hot dog and a bottomless soda for $1.50 at Costco. MV and Amway can’t compete with that.
You moron! That’s exactly why MV and Amway’s drinks will succeed. They found cocaine in Red Bull for crying out loud! They are giving 20 somethings heart attacks! I guess if idiots keep drinking them though they’ll die off like the dinosaurs and those of us who care about what we put in our bodies will be around for a long time. And living on hot dogs and soda are going to kill you by the time your 40! But you just keep doing that!
Have you seen the gut and bitch tits that Marsh is sporting? The guy’s a fat slob. No wonder if he’s downing 700 calories of scam tonic every day.
I wouldn’t call Marsh a fat slob, but he might become one if he keeps on drinking 4 cans a day. Those Calories add up fast!
Woodward is obviously a hypocrite, but we knew that already. The stupidly high price of MVe won’t matter because they won’t be selling much of it retail anyway — it will all be bought up the idiot automaton distributors who do whatever they are told. This is just another way to squueeze a few more dollars out of their already exloited sales force. Same deal with the new health insurance plan Monavie is offering (but not subsidizing).
Not only is Woodward a hypocrite, as most of us already knew, but MonaVie LLC is chumming the distributor waters by not making nearly enough product for each distributor to get the new energy drink, and distributors are pre-ordering like crazy. There is talk of those distributors who pay for shipping getting their cases first. See this link:
http://www.monavieforum.net/showthread.php?t=814
And here is a link to some discussion about shipping and taxes on the energy drink:
http://www.monavieforum.net/showthread.php?t=803
These are forum threads, so you’ll need to follow them all the way through.
Most interesting to me is the comment about the pv/bv assigned to the Emv. 3 cases is apparently just 2 points shy of the monthly personal volume needed for a distributor. Funny.
On very good authority, I have a 12 can wholesale price for XS Gold. The distributor I got this info from tells me that there is no price breakout for individual cans, nor a 24 can case.
This wholesale (distributor) price for a 12 can case of 8.4 oz XS Gold, is USD 27.60. If you break that out yourself, XS GOld 8.4 oz. can individual price is USD 2.30 each.
Thanks, I have updated the post with the price information.
It gets better! Now, Orrin and company are promoting their new program: STEP. Back in their quixtar days, they had a sip twice eat and profit program where the downline had to drink two XS a day and eat a bar. And they then complained that they couldn’t sell the stuff, so they had to focus on “internal consumption” like amthrax posted in the article. Now, they’re doing STEP all over again! I thought these people were supposed to retail this stuff, not pour expensive juice down the downlines throats. Where’s the talk about selling? Instead, it’s “buy it, drink it, and find other suckers to do it.” The whole step nonsense was explained to me by an Orrinite and I had to remind him that it’s the same stupid business they just sued for being an illegal pyramid scheme. When will the insanity end?
Ahhhh….. I see MV is following the method of introducing the next “miracle product” that will make the dupes….errr…distributors all millionaires while distracting them from how the other products aren’t selling.
You can take Orrin out of Amway but you can’t take the Amway out of Orrin!
Candace, now your just making stuff up! “Most interesting to me is the comment about the pv/bv assigned to the Emv. 3 cases is apparently just 2 points shy of the monthly personal volume needed for a distributor. Funny.” This is one of the most inaccurate and idiotic comments I’ve ever seen. LOL! Keep trolling you internet troll!
I didn’t say it, a MonaVie distributor did. The comment can be found here:
http://www.monavieforum.net/showthread.php?t=803
Apparently, you suffer from the same affliction most MonaVie distributors suffer from, a reading and comprehension deficit.
And you don’t even know the definition of “internet troll”. That’s funny in and of itself.
It seems that you somehow think your opinion matters to me. Once again, you are wrong.
And just like the majority of MonaVie distributors, you sling comments and opinions around without backing them up with any sort of credible proof.
Mike D., why the hostilities? Out of all the information in the article, you take a pot shot at a small comment…How is monavie not a pyramid scheme? It’s exactly the same business that Orrin Woodward blasted for being a pyramid. How are your efforts coming at retailing the $89 juice?
Cindy, that comment about pyramids in itself is ignorant. The hostilities are because people are ignorant and it’s annoying, but that’s their right I guess. Describe a pyramid scheme for me? Can you? Did you know that in MV you can make more money than your sponsor and their sponsor and so on? If MonaVie is a pyramid why are they still in business? They are a network marketing company and currently they have 70 of the top 100 money earners in the entire industry! I believe it’s also 250 of the top 500. It’s all right here. http://www.businessforhome.org/ You may not like the business model and that’s fine, but don’t make a stupid comment like that when you have no clue what your talking about.
Candace, to me an internet troll is somebody who trolls the internet posting all over the place because they think their opinion matters. I could care less what you think of my opinions, just like I could care less about yours. I just think it’s funny that I see you posting all over the place thinking people give a s*** other than the small group of you that high five each other anytime any of you posts anything. Keep bagging on MV because it’s not going anywhere anytime soon. Shoot, Amway has been around for how long?? Good for them! I know I know, your going to bust out with all these scientific studies. I don’t care about them. People are continuing to buy the products offered by MV and they aren’t going to stop no matter what your little group of trolls say. For everyone who says no thank you there are plenty who see the value in the product and the opportunity. You may not like the business and that’s fine, but your going to continue to see MV all over the place so get used to it!
I’m not interested in what your interpretation of the facts is or your interpretation of definitions is.
Obviously, as per your own statement above “I know I know, your going to bust out with all these scientific studies. I don’t care about them.” the truth and facts mean nothing to you.
Here is the definition of an internet troll. Grab a mirror, and you’ll get a nice view of one.
http://www.urbandictionary.com/define.php?term=troll
You can reply if you want, but I won’t further this discussion on Amthrax’ blog.
your definition vs mine. I described what I was calling you. Name it whatever you want…
Mike D. said: Candace, to me an internet troll is somebody who trolls the internet posting all over the place because they think their opinion matters.
Joecool says: You just perfectly described IBOFightback aka insider or whatever other fake screen names he has.
You want to know what a pyramid sheme is? Look at Amway or Mona Vie and you will see one. Note I did not say illegal.
It is a pyramid regardless of whether you can earn more than your sponsor. Do you think any of you will earn more than Orrin? The reason why there is an illusion of residual income is that you are hoping to sign people up who get nothing for something, that is how you can achieve residual income and why these businesses and their motivational tools scams should be shut down.
Overall, these businesses do more harm to people than good. Add up all the money spent on product and tools, then add up the amount of bonus paid out. Which number is higher?
Hey Mike D, were you in Amway with Orrin?
I was never in amway and I’m not part of Orrin’s team.
Mike D. said: They found cocaine in Red Bull for crying out loud!
Joe says: Prove it. I’m sure you wouldn’t want someone to spread false rumors about your beloved products would you?
http://www.msnbc.msn.com/id/30929880/
It all depends on where you get your news and how much of the article you actually read and comprehend.
http://www.upi.com/Top_News/2009/05/26/Cocaine-traces-found-in-Red-Bull-Cola/UPI-96771243345489/
Excerpt from article linked to above “Fritz Soergel, the head of the Institute for Biomedical and Pharmaceutical Research in the city of Nuremberg, told Time. “And it’s not even cocaine itself. According to the tests we carried out, it’s a non-active degradation product with no effect on the body.””
If you’re concerned about cocaine ingestion, you may want to stop handling any US currency at all:
http://www.snopes.com/business/money/cocaine.asp
And that has about as much relevance to the cost of emv as your red bull comment does.
Mike also fails to mention this part:
“Authorities say the drug level was too low to pose a health risk”
Not to mention this iwas not in the US.
Mike D., you still haven’t addressed any of the points in the article. You asked me what a pyramid scheme was…just ask Orrin Woodward. Read the last two paragraphs in the post. # Because Quixtar’s products are unmarketable, financial gains to Quixtar distributors are primarily dependent upon the continued, successive recruitment of other participants who purchase Quixtar products in order to qualify for commissions.
# Since Quixtar distributors predominantly focus on recruiting other participants, there is an emphasis for distributors to purchase the Quixtar products and personally consume them. This is known as “internal consumption.”
Change the word “Quixtar” with “Monavie” and there’s your pyramid. How’s it going retailing the energy drink? Oh, you can’t sell it…guess what, you’re in a pyramid.
What I don’t understand is why anyone cares what someone else decides they want to do for a business! I am not a Monavie distributor, but I don’t care if someone else wants to go for it and hopefully make a lot of money. The bottome line is, if you like the product and you beleive in it, then go for it. If you don’t then shut the H*** up, and mind your own business. You probably make $8 an hour and will never amount to anything yourself because your affraid to take a chance. Good luck to all you Monavie distributors!
I don’t wish for people to lose money, time and friendships pursuing a “dream” that for most people who join MonaVie will never achieve. If they do decide to join, be a business owner and carefully track your income and expenses, profits and losses. From my personal experience, basic accounting isn’t taught to distributors. In its place are catchphrases like, “If the dream is big enough, the facts don’t matter.” Well, in business, the facts very much matter.
I just got tricked into a monavie pitch meeting by an old friend. They used lost of creditable words but after 2 hours they really didn’t tell me what it was all about, the bottom line. They were selling “the business model” and it happens to be distributing monavie. That it wasn’t about the product it was the model that would make you money…just like “mcDonalds” Redbox and McCaffe. It was a model that made mc’ds franchise owners rich not the burgers and fries they sold… I’m pretty sure it was the fries that pays the rent. They totally negate the the fact that it was branding and mass market advertising that make up ronald mcdonalds business model. So TEAMs new mareting scheme is getting you to buy an idea literally and then sell that idea to your family and friends for the trickle down affect…. oh yeah, here is some over priced fruit juice for you to buy as well. You can’t bottle hope up and sell it and that’s the area the prey on. They pump you up and use words like integrity and family and leadership, how they are very selective in who they let sell for them and you have all those qualities so for only $20 a month not including mandatory product purchase minimums. Sorry…no spell check on iPhones.
Hannah, You mention $20.00 a month and product purchasing minimums. Did anyone tell you exactly what the $20.00 a month is for and is it mandatory? Getting these guys to be honest and open is like trying to nail jello to the wall, so putting together these little pieces of info can be very helpful.
This comparison is clearly written by an Amway distributor. It’s just some healthy competition for the million dollar energy drink market. Why are you not including Rockstar or Monster in the comparison, both of which are loaded with stimulant for around the same price. What’s interesting is that Orrin Woodward’s organization single handedly took the XS drink to where it is today and now that he is associated with a different company the only thing critics have left to do is attack his character which can’t be done logical.
“Criticism is the death gargle of a non achiever”
1. That would be former Amway distributor to you.
2. Rockstar and Monster are not sold via MLM channels. MonaVie Emv and XS Gold are.
3. Yes, and what did Orrin Woodward write about XS again? Read his legal complaint, will you?
4. “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Churchill (a favorite of Orrin’s, I might add)
Right back at you, Abbey!
Does not include shipping and handling cost makes me mad as a consumer/Distibutor for our company
I have been a distributor of Monavie for a little over 1.5 years. I worked the business with some diligence in the first year, but the problems of the economic condition really had an impact on sign-ups, etc…even the ones who did sign up were mostly because they wanted to drink the product, and then over time many of those folks had to stop delivery because they had to cut costs. I continue to drink the product because I know my diet is not always the best it could be and this is a simple way of giving my body some good nutrition on a regular basis, along with the benefits of additional energy and glucosamine all in one tasteful (in my opinion) easy to drink two ounce serving twice a day. I have a few long time customers who maintain their purchasing habits and love the product. I also purchased a case of the Monavie energy drinks because I was curious as to the taste, and I knew it was a healthier alternative to other retail energy drinks. The distributor price is $68, with shipping and handling of $6.80, and another $6.63 for taxes. The total delivered cost for a case of 24 cans is $81.43 (divided by 24 cans = $3.39 per can). If you feel the price is too high just don’t buy it. The Monavie support team is the best and is always there to help with any issue in a timely manner. Bottom line for me; I enjoyed the business experience, even though I have not and likely will not make any money in the venture, I believe in the products and will continue to keep them a part of my regular diet…obviously anyone who gets involved in Monavie wants to make money, but for me it was more about the products and ease of adding to my diet on a consistent basis. I’m sure someone will want to flame me for being what they perceive as naive, but I have only positive things to say about my Monavie experience, and I know I’ve helped some folks with some health issues along the way as well.
Peace !
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