Introducing MonaVie Emv Lite
January 27, 2010
At the MonaVie Anaheim Regional last weekend, the company announced the availability of MonaVie EMV Lite (and MonaVie Emv Gel) later this quarter. This was certainly an easy prediction to make when the nutrition information for MonaVie EMV was available. 170 Calories per 8.4oz serving. Wow!
There’s currently no nutrition information available, but if it is a sugar-free version, I wonder how they are going to describe the drink. They can’t exactly say it doesn’t have any artificial flavors or sweeteners if it’s truly sugar-free, right? We’ll find out soon enough.
My guess is they will pitch it as “it makes you run faster and jump higher” kinda like the sneakers pitched by some high priced advertising guy who came up with the hype back in the 60′s to all of us, who can actually remember when JFK was shot, begged our parents for……
My guess is that they can go with stevia and still use the natural claims.
I wrote more about MonaVie eMV Lite here: http://www.juicescam.com/monavie-emv-lite-now-with-less-energy/
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