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Believe The Movie

July 27, 2008
Believe the Movie

Believe the Movie

Believe is a mockumentary on multi-level marketing. From the movie’s web site, Believe is “set in the anywhere-USA town of Springfield” and tells the story of “Adam Pendon (Larry Bagby) a struggling steel mill truck driver trying to support his family. When the mill unexpectedly closes, Adam’s world is thrown upside down by his new unemployment. While worrying about the loss of his job, Adam is approached by a slick, well dressed and confident salesman, Mark Fuller (Lincoln Hoppe), who, it would seem, has a business opportunity and quick fix to Adam’s financial problems.”

I originally heard about the movie a year ago; the trailers of Lincoln Hoppe as the upline were hilarious when I first saw them. Not able to see the movie when it was shown theatrically, I was excited when I saw that it was now available on DVD.

I definitely could relate to a number of the scenes in the film. The movie was written and directed by Loki Mulholland, who parlayed four years of being a hardcore Amway distributor into making the film. He spares no one in Believe, poking fun at the kingpins, the distributors who’ve been in the business for years with nothing to show, the crazy uplines, and yes, even the critics.

The movie is shot reality-tv style, and while it rightly focuses on the characters, I wish the actors and actresses didn’t address the camera so much. That’s probably my only nitpick in what was otherwise an enjoyable film. Regardless of which side you are on in the debate, you’ll find many things to laugh at in Believe!

6 Comments leave one →
  1. July 28, 2008 5:15 am

    I saw the movie a couple of years ago as it was making its way through the theatres. Definitely very funny, but did not address where most of the money is made, the tool scam.

  2. July 28, 2008 8:23 pm

    Doesn’t the movie clearly show that everyone involved were a bunch of suckers? I know there has to be some laughable stuff as you say. But isn’t there a veiled (or a not so veiled) message for the cult believers? Doesn’t it shout out: SUCKERS!

  3. July 28, 2008 8:55 pm

    There are denouements for nearly every character in the movie. Some make it out well, some not so well, and some don’t leave altogether.

  4. July 29, 2008 5:07 am

    It’s a satire. There are elements of truth in most satires, but you shouldn’t make a business decision based on a movie satire.

  5. February 28, 2016 4:51 pm

    This movie is on Hulu now, I just saw it. You wanna talk about hitting home. I laughed and it made me feel more ashamed of my past MLM participation than I already do.

    Watch it and see if you see yourself.


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