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Stability in the Business

July 31, 2008

Today, I read a fascinating post by xbeliever, a former IBO in Australia who spent 13 years at founders platinum or above. Compared to me, xbeliever has had much more experience building an Amquix business. In the excerpt below, he talks about what it means to have a stable business:

As for the stability of the business – when we first qualified platinum, we were told (by our upline and “the system” in general) – “welcome to the bottom, you are now just getting started”. As we went on to higher pins and began breaking legs we were then told – “a leg isn’t secure until you have an emerald backed up by an another emerald in it”. The strange thing is that in our experience our upline had such a leg in our case .. an emerald backed up by an emerald with approximately 50 silvers or above, including about 30 platinums, in the leg. Today, that leg is almost completely gone. Both emeralds are gone and all but one of the platinums. In fact – I would not be surprised if the leg is struggling to qualify platinum at all.

This is scary stuff… not for the critics but for anyone building the business today. I remember hearing a similar quote years ago that a Diamond business is not really solid unless there’s another Diamond backed by another Diamond.

If what xbeliever is saying is true, that being a Silver means that you’re just getting started — and if only 1% of IBOs reach Silver — I’m not liking anyone’s chances at building a stable business! A few years after I left, my upline Silvers quit as well. While I don’t know the exact reason for their departure, I do know that they spent many years on the cusp of going Direct without ever breaking through. I also know that there were very dedicated and hard-working in building their business, so System-believers can’t pin lack of effort on them.

Every month in Amway’s own Achieve magazine, new pin level winners are announced. How many of these IBOs have built stable businesses that will last the test of time? I remember flipping through the pages of the Amagram (what Achieve used to be called) and looking at all of the new Direct Distributors (i.e. Platinums), Emeralds, and Diamonds. Today, I wonder how many of those smiling and happy pin winners are still in the business? If I had to bet, I would wager that very few of them have (1) moved up to higher pins and (2) the vast majority are no longer involved with Amquix.

I often read comments on other blogs from overeager IBOs who emphatically state that they’ll soon be going diamond or crown and relaxing on the beaches of the world. My heart goes out to them, as they clearly do not know what’s in store for them. They’ll learn eventually, but I’d hope that they learn sooner rather than later.

To current IBOs, I asked the following questions:

  1. How stable is your business today? Do you have facts to back up your claims?
  2. How stable are the businesses of your downline? Can they say the same in question #2 as you?
  3. What are you ultimate goals in this business? Extra income on the side? Replace your job’s income with the business? Relax (forever) on the beaches of the world? Do you know exactly what kind of business you’ll need to have in order to achieve these goals?

Sadly, I don’t know many IBOs today who can answer these questions truthfully and with detailed facts. Please don’t say that “the facts don’t count when the dream is big enough.” Try saying that after you’ve spent years of your life and thousands of dollars only to be no closer to your goals.

9 Comments leave one →
  1. August 1, 2008 4:51 am

    Good post. Consider the Amagram/Achieve with the perspective of flat volume from year to year. For every smiling face, there HAS to be another face that achieved that level but are now falling back, in order to keep the volume flat. Add in negative growth, which has been happening, because the number has been flat but inflation means it is going down, and you have more than one sad face for every smiling face in the magazine.

  2. Joecool permalink
    August 1, 2008 10:19 am

    Lately we are seeing diamonds quit so that should tell you about stability.

    In fact, IBOs should ask themselves why a diamond would resign instead of “walking away” and collecting residual income for generations to come.

  3. August 1, 2008 10:48 am

    Good points. The answer to the question is because the Diamonds that are quitting are no longer Diamonds, so they aren’t giving much up, and find it is more profitable to quit and join another MLM. Another good reason to stop the “once a Diamond, alwsys a Diamond” policy.

  4. Joecool permalink
    August 1, 2008 11:09 am

    As I pointed out on Qblog, dimends were selling tools on how to build a quixtar/amway business. What makes them qualified to teach you to build a Monavie or whatever MLM they are now joining?

  5. August 1, 2008 12:49 pm

    There are several former A/Q Diamonds and above that are successful with their new MLM. There are obviously common principles that carry over.

  6. Joecool permalink
    August 1, 2008 1:21 pm

    What are these obviously common principles? The ability to deceive and entice prospects?

  7. August 1, 2008 3:31 pm

    Among others. You can’t think of any principles you learned getting to 4,000 PV that would apply?

  8. Joecool permalink
    August 1, 2008 3:52 pm

    I for one, found very little value in the tapes and seminars.

    Basically, I built my business on gung ho excitement.

  9. August 2, 2008 4:18 am

    Did you and your group use the tapes and seminars?

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