Quixtar National Spotlight
I just read that the Quixtar National Spotlight tour was held into my part of the country the past two days. Of course, I only learned about this one day too late. This shines a different light on what I wrote on Friday.
First, from the web site description of the National Spotlight Tour:
IBOAI joins the National Spotlight Tour crossing the U.S. and Pathways to Success crossing Canada. A member of the IBOAI Board will speak and staff will be on hand to answer your questions. It’s especially valuable for new IBOs and prospects!
This free event is a great opportunity for you to introduce your prospects, friends, and family to Quixtar / Amway Global – and IBOAI, your advocacy organization. Stop by and say hello!
On Friday, the event ran from 6 to 10 pm, which was the same time of the Olympic Opening Ceremonies in Beijing on TV (taped delayed for those on the West Coast). Organizing conferences and locking in dates at locations such as Moscone Center is never an easy thing, but Quixtar would have been smart to have chosen another day for the San Francisco tour stop. After all, the Bay Area is a microcosm of the world, and there are a very high number of Chinese living here. Even if they were all IBOs, I bet most of them were home watching the Olympics instead of attending the Friday-night event! Wasn’t that an amazing spectacle of grandeur and beauty? London, you’ve got your work cut out for you in 2012!
I hope that Amway Motivational Organizations (AMO) are informing their IBOs of events held by Quixtar and Amway Global. When I was in the business, I do not recall a single event hosted by the corporation ever being promoted, let alone being announced, at any of our meetings or functions. Renting out Moscone Center is not cheap, so I find it ironic that the National Spotlight is a free event for IBOs. Compare that with the events held at the local hotel ($6) or Major Functions ($100 and up).
The IBOAI board is comprised of high-level distributors in the Amway business. These are the same people who lead the various AMOs. They should all be promoting the National Spotlight Tour to their downline organizations. If they are not, IBOs must ask the question why not? If they are holding their own meetings at the same time as corporate events, isn’t that a conflict of interest?
If you are going to succeed in the Amway Global business, I feel that you have to lead with the products first, not the System. After all, aren’t you supposed to be making money through retail sales and downline sales of goods and services? INA back in the late 90s promoted two things really strongly: the 5-Steps System and self-consumption of the products. Retail was something that was mentioned — the 10-customer rule, for instance — but never heavily promoted (things may have been different if you reached the Platinum or Silver level). Even today, I have seen firsthand in another organization that the System and self-consumption model is still promoted over product retailing. Nevertheless, things are changing on Amway-land and for IBOs.
I’ve criticized the corporation before in the past about outsourcing teaching and training over to the AMOs, so I have to give them credit for taking steps to rectify this past mistake. With accreditation, the national spotlight, and a media blitz, Amway Global appears to be getting more involved in teaching, training, and helping its IBOs succeed at selling its products. That said, all the media in the world doesn’t do any good if the IBOs aren’t hearing and seeing it!
To IBOs: Regarding the National Spotlight, IBOs, do you know when the tour is stopping by your city? Do you plan to attend? Here are some upcoming tour dates:
- Omaha, NE: August 22-23
- New York City, New York: August 29-30
- Washington, D.C.: September 5-6
- Portland, OR: September 12-13
- Dallas, TX: October 17-18
- Montreal, PQ: October 24-25
- Calgary, AB: November 14-15