Now Chuck Knows
Chuck Lia, the blog administrator on the Speaking of Amway web site published a well-written article on his past concerns about the Amway opportunity and where he sees it and his business going in the future. As an IBO who is building the “business outside of a system context,” Chuck is representative of a newbreed of IBO, one who sees the Amway Global corporation as his primary upline instead of his Amway Motivational Organization (AMO) System.
Chuck points out three areas of concerns that he had about the business at the end of 2007. IBOs please take note this is all coming from a current IBO, and that critics have been raising these problems for years. Don’t blame the messenger when you should be listening to the message!
Lack of balance in the business in relation to the tool systems. … Many tool systems had evolved far beyond their original purpose and now ruled the roost, particularly in terms of income, and often treated the company like a second class citizen. Rest assured, not all tool systems were equally culpable, but all were culpable on some level.
Being a supporter of the business doesn’t mean that you have to agree with everything about the business. So, it’s great to see a current IBO like Chuck come flat out and say that there are serious problems with the tools business.
Chuck rationally outlines his issues with Systems in a way that doesn’t make him seem like a frothing at the mouth, crazed man like Tex. More IBOs should listen to IBOs like Chuck and rdknyvr than other Amway supporters.
Mismanagement of the Amway/Quixtar businesses by corporate leadership and the effect its mismanagement had had on its IBOs, its business opportunity, and its product lines.
I have written numerous times that Amway Global was wrong to outsource teaching and training to the AMOs. In addition, I feel that continue to take too much of a passive, wait-and-see, sit on the sidelines approach to dealing with the excesses and indiscretions of the System kingpins.
Chuck mentions that he is still “disappointed the company leadership has not apologized for its failure in this area.” Maybe what the corporation needs is new leadership not named DeVos or Van Andel. Having someone independent come in to shake the status quo might be just what Amway needs to truly reshape itself in the eyes of the public and its distributor force.
The third area of concern was the IBOs themselves. I believed that many IBOs, myself included, had acted irrationally, irresponsibly, and immaturely by allowing the tool systems to sell us a bill of goods on their so-called “proven” systems; and the company to sell us overpriced products with limited customer potential.
Most IBOs working within a System are not really independent business owners but System followers. IBOs who want to succeed need to get themselves unplugged from their “proven” system of success and get plugged into learning real retail business strategies. At the end of the day, IBOs are in the business of selling products.
Chuck’s article has a lot more to say, and I recommend it to both critics and supporters of the business. Readers of this blog will know that my two biggest beefs with Amway are the first two concerns that Chuck raised. While I’m not as confident as Chuck is about the prospects at resolving these two issues, I do want to wish Chuck the best of luck at building his business. In my mind, he’s an example of an IBO building it the right way.