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More on Greg Duncan and All In Energy

August 21, 2008

I just reread the IBOAI post on Greg Duncan and All In Energy, and I have some additional comments on the PR double-speak prevalent in the entry. Bold in the quotes are my emphasis.

Says Mr. Duncan, “The most important question is how this activity affects Quixtar IBOs and their marketing of XS Energy Drinks. The principals of XS Energy Drinks do not want to ever be accused of playing semantics or being misleading. They want to be clear and forthright about their priorities, their focus, and their involvement in the beverage world.

That’s exactly what Duncan (or whoever wrote the post) does in the following passages:

The principals of XS Energy Drinks are more committed to the immediate and long-term opportunities for XS and IBOs than ever before. They are investing more of their resources to that end than at any other time in the six-year partnership of XS and Quixtar.

Fine with me. Makes sense to focus resources to help IBOs sell and consume more XS.

My blood really gets boiling with the following quote.

As many IBOs know, the principals of Alticor manufacture for and invest in brands and other entrepreneurial ventures beyond their direct roles with Quixtar/Amway products. Like the principals of Alticor the principals of XS Energy Drinks pursue similar ventures for the purposes of reducing costs and enhancing the effectiveness of products for IBOs and to empower opportunities for IBOs. The positive proof of the effectiveness of such an approach has clearly shown through with not a single penny of increase in XS pricing in nearly six years. Additionally, the XS team has been unparalleled in their generosity to IBOs and IBO events with support staff, product sampling, literature, gear and gifts at absolutely no cost to the IBOs. Such commitment to the product and IBOs will continue to be our utmost priority.

What a second. The purpose of these other ventures, such as selling All In Energy to poker players, is to reduce the cost of XS and to empower opportunities for IBOs?!? Duncan’s commitment and utmost priority is to the IBO?


I’ve seen this type of pandering before on the tapes and CDs and from the stages at Major Functions.

“No one makes a dime in the tools business.” Yeah, right.

Come on, just say it for what it is. Duncan is in the beverage industry and wants to make more money by selling to people other than IBOs. Don’t insult everyone’s intelligence and say that he’s selling to outside people so he can make the XS and Amway business opportunity better for IBOs. Don’t say that everything that they do is for the benefit of the IBO. Because, quite frankly, that’s a bunch of BS. Duncan is in the business to make money for himself.

There’s nothing wrong in my book about making more money. But, go out and say it and don’t make some excuse to try to defend it. The System kingpins have been playing semantics and misleading IBOs for decades, and it obviously hasn’t stopped. System IBOs have to wake up and see their many of their IBO “leaders” for what they are: lying, cowardly kingpins.

8 Comments leave one →
  1. August 21, 2008 6:56 pm

    lol! You call that “playing semantics”? I call it BS! I’ve zero doubt the purpose of selling All in Energy drink is to make more money, not to empower IBOs blah blah blah.

    hahaha, that really is PRspeak gone haywire …

  2. rdknyvr permalink
    August 21, 2008 10:37 pm

    Well, if Dave Van Andel (while sitting on the Alticor board) can invest Anway money, via Ideasphere, in TwinLab, including ownership now of Dr. Weil’s line; if Alticor can invest in bricks and mortar high end cosmetics outlets like Laura Mercier (some 400 outlets worldwide); and via Alan James Group, subsidiary of Interleukin Genetics (58% owned by Alticor) which is now distributing supplements direct online and through 30,000 outlets across North America — — and may soon be in-licensing products from Nutrilite but branded under the AJG logo, according to ILI’s annual report, then why shouldn’t Greg Duncan also be able to rebrand and target “other markets” which are “not in direct competition” with Amway and XS Energy? 🙂

    [Amthrax – changed the URL to a TinyURL]

  3. August 21, 2008 11:35 pm

    Thanks for the link. I will have another post discussing this in more depth.

    My problem is not with the fact that he’s selling a similar product in a different market. My problem is the way he spins it to make it sound like it’s all being done for the benefit of the IBO.

  4. Mike permalink
    August 22, 2008 2:37 am

    A car salesman was talking to a customer about a car, it was night, the lights cast lights and shadows on the cars below.

    The car saleman looked into the eyes of the customer and proclaimed.

    “I bet you can’t find a scratch on this car.”

    Later this car saleman, tells me, “You know I did not tell him there was no scratches, I just bet he could not find them.”

  5. rdknyvr permalink
    August 22, 2008 7:24 am

    Am, the point I was making is that it’s just possible that the IBOAI statement may be their way of saying to Alticor that “what’s good for the goose is good for the gander.”

  6. Joecool permalink
    August 22, 2008 1:17 pm

    Oh my goodness, look at this debate:

    Aug 7th, 2008 at 4:33 pm

    WWDB has very consistently taught the goal is to be “financial freedom” so one does not have to work any more. That way time can be spent on the truly important things (kids, grand kids, parents, friends, benevolent deeds, etc).
    This has been the great mantra of WWDB. I have heard Duncan, Puryear, Kosage, Shores, Attalah, et al. Every one of them delivers the exact same message, only using different words. I can appreciate your appreciation of the Quixtar and mlm model. And I am not anti mlm in any way.
    However, I have sat & listened to incredible deceptions by the above memtioned men. I have sat at FED, regional rallies, etc. I listened to Diamond David Shores speak about financial accountibility and financial integrity and how he was now financially free. At the time he was speaking, he hadn’t made his house payment in 6 months and his house was respossed. Puryear and all the other WWDB diamonds were aware of this. Dean Kosage has been bragging about being financially free since age 23 when in fact his divorce papers reveal that just a few years ago he was basically broke. I can go on but I think you get my point. These guys will says whatever it takes to get people to buy their CDs, etc. WWDB downline were told for 7 years that Quixtar is absolutely not Amway or any part of it. The entire IBOAI Board voted a no confidence vote in Quixtar when they discovered the name change back to Amway. I could go on and on and on. I have no problem with mlm. My concern is with the lack of integrity of the so called leders of the LOS.

    [Amthrax: Converted URL to a TinyURL]

  7. August 24, 2008 6:36 pm

    I’ve been reexamining this issue (just as you took a second look at it Amthrax). I do not think it is the IBOAI’s place to make a determination whether this is a rule infraction or not since they are the benefactors of any outside investments their tool profits generate. Wouldn’t this be Alticor’s judgement to make? Also, it is very hypocritical to say that All In Energy doesn’t actually compete against XS, because if a IBO is trying to retail XS (which very few do) they are competing against every other energy drink out there. I agree that it is just more of the same stupid doublespeak from these merchants of deceit.

    My earlier comment on this issue took into consideration the “self consumption” monopoly which these deceptive folk encourage and what Quixtar operates. These tool kingpins hypocritically claim to represent the little fellow IBOs. What a sham!


  1. What Is XS Gold? « Amthrax

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