More on Greg Duncan and All In Energy
I just reread the IBOAI post on Greg Duncan and All In Energy, and I have some additional comments on the PR double-speak prevalent in the entry. Bold in the quotes are my emphasis.
Says Mr. Duncan, “The most important question is how this activity affects Quixtar IBOs and their marketing of XS Energy Drinks. The principals of XS Energy Drinks do not want to ever be accused of playing semantics or being misleading. They want to be clear and forthright about their priorities, their focus, and their involvement in the beverage world.
That’s exactly what Duncan (or whoever wrote the post) does in the following passages:
The principals of XS Energy Drinks are more committed to the immediate and long-term opportunities for XS and IBOs than ever before. They are investing more of their resources to that end than at any other time in the six-year partnership of XS and Quixtar.
Fine with me. Makes sense to focus resources to help IBOs sell and consume more XS.
My blood really gets boiling with the following quote.
As many IBOs know, the principals of Alticor manufacture for and invest in brands and other entrepreneurial ventures beyond their direct roles with Quixtar/Amway products. Like the principals of Alticor the principals of XS Energy Drinks pursue similar ventures for the purposes of reducing costs and enhancing the effectiveness of products for IBOs and to empower opportunities for IBOs. The positive proof of the effectiveness of such an approach has clearly shown through with not a single penny of increase in XS pricing in nearly six years. Additionally, the XS team has been unparalleled in their generosity to IBOs and IBO events with support staff, product sampling, literature, gear and gifts at absolutely no cost to the IBOs. Such commitment to the product and IBOs will continue to be our utmost priority.
What a second. The purpose of these other ventures, such as selling All In Energy to poker players, is to reduce the cost of XS and to empower opportunities for IBOs?!? Duncan’s commitment and utmost priority is to the IBO?
I’ve seen this type of pandering before on the tapes and CDs and from the stages at Major Functions.
“No one makes a dime in the tools business.” Yeah, right.
Come on, just say it for what it is. Duncan is in the beverage industry and wants to make more money by selling to people other than IBOs. Don’t insult everyone’s intelligence and say that he’s selling to outside people so he can make the XS and Amway business opportunity better for IBOs. Don’t say that everything that they do is for the benefit of the IBO. Because, quite frankly, that’s a bunch of BS. Duncan is in the business to make money for himself.
There’s nothing wrong in my book about making more money. But, go out and say it and don’t make some excuse to try to defend it. The System kingpins have been playing semantics and misleading IBOs for decades, and it obviously hasn’t stopped. System IBOs have to wake up and see their many of their IBO “leaders” for what they are: lying, cowardly kingpins.