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Happy Friday: Communicating the Amway Name

September 5, 2008

It’s Happy Friday again! Time to dust off the suit and get ready for your team meeting tonight.

This week witnessed the second of three steps to ushering out the Quixtar name in favor of Amway Global. Happy Friday has some questions to ask before tonight’s meeting:

  • How has the name change been communicated to you and your group?
  • Are you upfront and leading with the Amway Global name when talking to prospects or continuing to use the curiosity approach?
  • How do you represent the relationship between you, your System, and Amway Global to prospects?

Alticor is doing its part to market the name Quixtar and Amway Global through its TV and print advertising to the public. How well are you and your System holding up your end of the bargain?

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