MonaVie: The Acai Doesn’t Fall Far From The Tree
While looking at my blog stats, I saw a referral from a post about MonaVie. Over there, several commenters have done some pretty deep digging and analysis into the founder of MonaVie, Dallin Larsen, and the product itself. It’s a very long-read, but if you’re at all interested in learning more about the purple wonder and its history, give it a good look.
Supreme TEAM Leader Orrin Woodward calls Dallin Larsen, “a man of character who shares his convictions forthrightly.” Judging from his past association with other MLM companies, I would add that Larsen “shares his convictions at the time forthrightly.” It’s clear from his past work at Usana and Dynamic Essentials that Larsen is good at selling the same thing over and over again. Whether it’s Monarch weight-loss products or Royal Tongan Limu juice, everything Dallin hawks is supposed to be the best thing for you and your family.
What happened to the Royal Tongan Limu juice (in a wine bottle, no less!) that was so good for you? Shut down by the FDA. Magic weight-loss pills? Nowhere to be found anymore. Amazing berries from the rainforests of the Amazon? Now there’s something you can sell by the bottle for $40/pop!
MLM companies and their distributor force are notorious for promoting their products as the best thing money can buy? They do that in order to prop up the perceived value of the product in the eyes of the IBO or distributor (nevermind the fact that most of these products won’t ever be purchased by real retail customers). If there are people willing to spend $40/bottle for what amounts to juice concentrate, why bother lowering the price to appeal to more people?
At one point, I wanted to try a glass of MonaVie. When I stop to think about it, however, I realize that doing so will serve nothing except to put more money into the pockets of Larsen and his kingpin distributors. Sadly, if and when the house of cards comes falling down on the MonaVie empire, Larsen and Woodward are going to find another product and another group of people to capitalize on.