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MonaVie: The Acai Doesn’t Fall Far From The Tree

September 8, 2008

While looking at my blog stats, I saw a referral from a post about MonaVie. Over there, several commenters have done some pretty deep digging and analysis into the founder of MonaVie, Dallin Larsen, and the product itself. It’s a very long-read, but if you’re at all interested in learning more about the purple wonder and its history, give it a good look.

Supreme TEAM Leader Orrin Woodward calls Dallin Larsen, “a man of character who shares his convictions forthrightly.” Judging from his past association with other MLM companies, I would add that Larsen “shares his convictions at the time forthrightly.” It’s clear from his past work at Usana and Dynamic Essentials that Larsen is good at selling the same thing over and over again. Whether it’s Monarch weight-loss products or Royal Tongan Limu juice, everything Dallin hawks is supposed to be the best thing for you and your family.

What happened to the Royal Tongan Limu juice (in a wine bottle, no less!) that was so good for you? Shut down by the FDA. Magic weight-loss pills? Nowhere to be found anymore. Amazing berries from the rainforests of the Amazon? Now there’s something you can sell by the bottle for $40/pop!

MLM companies and their distributor force are notorious for promoting their products as the best thing money can buy? They do that in order to prop up the perceived value of the product in the eyes of the IBO or distributor (nevermind the fact that most of these products won’t ever be purchased by real retail customers). If there are people willing to spend $40/bottle for what amounts to juice concentrate, why bother lowering the price to appeal to more people?

At one point, I wanted to try a glass of MonaVie. When I stop to think about it, however, I realize that doing so will serve nothing except to put more money into the pockets of Larsen and his kingpin distributors. Sadly, if and when the house of cards comes falling down on the MonaVie empire, Larsen and Woodward are going to find another product and another group of people to capitalize on.

7 Comments leave one →
  1. Ex-Amway permalink
    September 11, 2008 12:19 pm

    What makes you think that MonaVie will fall. Amway’s still around and it’s the grandfather of grandfather for MLM’s.
    The “Larsen’s” of the world of MLM learn
    from each product and comp plan they “Believe” in. Just because Amway changed their look and name into the next generation and did not choose to re-create does not mean there are not some good MLM’s out there. Clearly your still a devout “Amway” IBO…

  2. September 11, 2008 12:54 pm

    Dallin Larsen’s track record of MLM companies has not been very good: Usana and Dynamic Essentials. Maybe he’s found the right combination in MonaVie or maybe not. We shall all see. As for me, I’ll stay on the sidelines. You can go ahead and build your MonaVie business. I’m not stopping you.

  3. April 9, 2009 9:47 am

    The biggest problem that I see is that people sign up who have no experience in sales or selling anything.

    If the “masses” could earn residually for giving away a free product….then you might have something.

  4. Irv permalink
    May 12, 2009 9:04 pm

    Although they are both scammy, a big difference between Amway and Monavie is that Monavie is aliming that their second-rate overpriced products can treat diseases. Can’t get away with that for very long until the axe falls.

  5. May 18, 2009 9:51 am

    You do realize there is an giant competitor out there with 7 super fruits ALL in extract form with 100% natural content. Even the preservatives are 100% natural. We are seeing people from Xango and Mona Vie join our group in boat loads. Take a 20 minute look at this video…my information will be on the video…give me a call after you check it out. It will change the way you look at having 1 super – fruit, and you’ll be exposed to Gac, Goji, Noni, Mangosteen, Seabuckthorn, Fucoidan, AND Acai.

    Our doors opened February 2008, since then we have had 30% growth every month in 2008…now we’re growing at 37% a month in 2009. Where will you be?

  6. May 19, 2009 5:00 pm

    Kenon – I will be standing on the sidelines, doing nothing with regards to your MonaVie/Xango competitor. And that’s completely fine by me.


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