Skip to content

Speculation: XS Gold Runs End Around Nutrilite?

September 17, 2008

XS Gold seems to be a very popular subject to talk about these days. This site hit an all-time high yesterday for visits, with the majority of hits coming from web engine searches for information on XS Gold.

What happens if you grind up some Nutrilite vitamins and dissolve them in a glass of water? From a nutritional standpoint, would that be just as good as swallowing the vitamin? Could you call that product, More Perfect Water?

How about XS Gold?

Tex posted additional information about the upcoming product on one his site:

It is a combination of several types of drinks, has all kinds of vitamins, minerals, adaptogenic herbs, plus various fruit components, including acai mangosteen, blueberry, pomegranate, red grape, and blackberry. Plus, an ingredient called essentra, which can be found at http://www.nutragenesisnutrition.com/essentra.php.com The cost is $27.60 per 12 pack, retail $36/12 pack.

This is in line with everything that I’ve read so far on the topic. It looks like some super-charged, vitamin-filled, MonaVie/Xango-busting concoction in a convenient 8 oz can. Even without seeing the labels to know the exact vitamin and nutritional count, I have the following question:

Can XS Gold be classified as a competitor, replacement, or supplement to Amway’s own Nutrilite vitamins?

IBOFightBack has stated numerous times that Amway’s top two brands are Artistry and Nutrilite. I wonder how XS Gold is going to be positioned from a marketing perspective by All In Energy… err… WWDB … correction… Greg Duncan… oops… XS Energy.

This is all speculation on my part, but I can imagine the marketing for XS Gold going something like this:

“Vitamins on-the-do in a convenient can that you’ve come to know and love from the makers of XS Energy!”

or

“XS Gold is like liquid vitamins for your busy and hectic lifestyle. All the daily vitamins and minerals that you need are right there in one convenient can. Say goodbye to the days when you forget to bring your vitamin container with you to work.”

I could go on and on, but I think you get the point. If what I’m saying is true, can you say contradiction and competition? If given the choice between purchasing a month’s supply of XS Gold (one case of 24 cans) versus a month’s worth of Double X (one box), which would Triple Diamond Greg Duncan recommend?

What if one day, XS Energy and Duncan decide that their business is bigger and has more profit potential on its own than being aligned with Amway?1 What if they decide that they could create a better compensation plan for its members to sell XS Energy and XS Gold instead of Nutrilite vitamins? I can certainly imagine something like this playing out, can you?

After all, look at the Supreme TEAM Leader Orrin Woodward. When he left Amway last year, he had nothing more than his 60,000 member strong TEAM tool business. He had to search “long and hard” to find the “right” MLM opportunity for his group. MonaVie isn’t quite the WalMart of the Internet Woodward promised to his TEAM followers, but what’s the difference between $3 juice versus $40 juice among friends?

Greg Duncan is in a better position than Woodward. He has both, his tool business with WWDB and now an expanded product business with XS Energy, XS Gold and All In Energy.

What dream is Greg Duncan selling? Amway or his own business?2

Think about it.


1 That is, of course, if Duncan doesn’t get Amway to purchase XS Energy outright and rebrand XS as Nutrilite Liquid.

2 This is America, and Greg Duncan can do whatever he wants with his business. From all accounts, he’s a shrewd businessman. I’m not writing this blog for him but for those IBOs who might find themselves in an untenable position within this business opportunity.

Advertisements
8 Comments leave one →
  1. September 17, 2008 11:03 am

    I could go on and on, but I think you get the point. If what I’m saying is true, can you say contradiction and competition?

    —- No. XS is an energy drink, not a multivitamin. It lacks many of the vitamins and minerals found in Double X.

    If given the choice between purchasing a month’s supply of XS Gold (one case of 24 cans) versus a month’s worth of Double X (one box), which would Triple Diamond Greg Duncan recommend?

    —- Both.

    What if they decide that they could create a better compensation plan for its members to sell XS Energy and XS Gold instead of Nutrilite vitamins?

    —- They could possibly do this, but would have to wait 6 months. I don’t think Greg’s group is as rabid as Orrin’s followers are, and there could very well be additional restrictions on Greg because of his XS interest.

    I can certainly imagine something like this playing out, can you?

    —- No.

    Click on my name for the tool scam details.

    [Editor’s Note: Formatted comment for easier reading]

  2. September 17, 2008 12:12 pm

    Tex – Thank you for the comment. Again, this is all speculation and conjecture on my part.

    I am very curious as to how they will position XS Gold vis-as-vis XS Energy and Nutrilite (maybe not Double X but the cheaper Daily Vitamins).

    At the end of the day, there are more and more products that the IBOs are encouraged to buy. With over-the-top marketing, I feel it breeds in the IBO a sense that they have to buy these new products in order for their business to grow when in fact it’s optional and not always necessary.

  3. September 17, 2008 1:30 pm

    On the conference call, they positioned it as a once or twice a day drink, while regular XS is positioned as several times a day. I find both of these XSive, but that’s marketing for you. Promote triple what is reasonable, and the typical IBO will buy half of the remainder, or 1/3 what was promoted.

    The Daily vitamin is also a completely different multivitamin/multi-mineral product.

  4. September 17, 2008 2:18 pm

    Just another product that falls into the gray area of supposed health products sold outside of FDA control. Whether any health claims are true or not comes down to speculation. Some root or tincture of some odd ball powder is all it takes to make someone believe it is the cat’s meow for some malady, a cure all for stupid people who add it to their list of purchases to play in the game for suckers known as Amway. The Perfect Scam Water was a scam in a plastic bottle, this is a scam in a can. I can only say that I’ve hated the gawd awful taste of all the other XS drinks and I really doubt if this will taste any better (probably as bad or worse). Seems like a lot of money for a can full of ingredients that look like a radioactive recipe for varnish remover.

  5. September 17, 2008 5:23 pm

    Hi Tex,

    Since we are on the subject of Double X & Daily, do you happen to know why Nutrilite came up with these 2 very similar products?

    Are they overlapping products?

    The Daily formulation in fact contains MORE plant concentrates than Double X – at least here in my market!

  6. September 18, 2008 4:57 am

    QIAC,

    I find the taste of XS to be very good, as have MANY others, especially compared to other energy drinks. I think you’re full of crap, which, when mixed with XS, probably doesn’t taste good.

    Rykel,

    Some people are allergic to some of the Double X ingredients, the Daily pills are smaller and easier to swallow, and the Daily is less expensive. Post your ingredients, I find your statement about Daily having more plant concentrates questionable, as the pills are MUCH smaller than Double X.

  7. September 19, 2008 12:09 pm

    Please tell me more about the Perfect Water fiasco…or at least where I can find the info! Thanks!

Leave a Reply. Because your thoughtful opinions are valued, you are encouraged to add a comment to this discussion. Don't be offended if your comments are edited for clarity or to keep out questionable matters. Off-topic and inflammatory comments may be deleted. Comments on this website are the sole responsibility of their writers. The accuracy, completeness, veracity, honesty, exactitude, factuality and politeness of comments are not guaranteed.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: