Speculation: XS Gold Runs End Around Nutrilite?
XS Gold seems to be a very popular subject to talk about these days. This site hit an all-time high yesterday for visits, with the majority of hits coming from web engine searches for information on XS Gold.
What happens if you grind up some Nutrilite vitamins and dissolve them in a glass of water? From a nutritional standpoint, would that be just as good as swallowing the vitamin? Could you call that product, More Perfect Water?
How about XS Gold?
It is a combination of several types of drinks, has all kinds of vitamins, minerals, adaptogenic herbs, plus various fruit components, including acai mangosteen, blueberry, pomegranate, red grape, and blackberry. Plus, an ingredient called essentra, which can be found at http://www.nutragenesisnutrition.com/essentra.php.com The cost is $27.60 per 12 pack, retail $36/12 pack.
This is in line with everything that I’ve read so far on the topic. It looks like some super-charged, vitamin-filled, MonaVie/Xango-busting concoction in a convenient 8 oz can. Even without seeing the labels to know the exact vitamin and nutritional count, I have the following question:
Can XS Gold be classified as a competitor, replacement, or supplement to Amway’s own Nutrilite vitamins?
IBOFightBack has stated numerous times that Amway’s top two brands are Artistry and Nutrilite. I wonder how XS Gold is going to be positioned from a marketing perspective by All In Energy… err… WWDB … correction… Greg Duncan… oops… XS Energy.
This is all speculation on my part, but I can imagine the marketing for XS Gold going something like this:
“Vitamins on-the-do in a convenient can that you’ve come to know and love from the makers of XS Energy!”
“XS Gold is like liquid vitamins for your busy and hectic lifestyle. All the daily vitamins and minerals that you need are right there in one convenient can. Say goodbye to the days when you forget to bring your vitamin container with you to work.”
I could go on and on, but I think you get the point. If what I’m saying is true, can you say contradiction and competition? If given the choice between purchasing a month’s supply of XS Gold (one case of 24 cans) versus a month’s worth of Double X (one box), which would Triple Diamond Greg Duncan recommend?
What if one day, XS Energy and Duncan decide that their business is bigger and has more profit potential on its own than being aligned with Amway?1 What if they decide that they could create a better compensation plan for its members to sell XS Energy and XS Gold instead of Nutrilite vitamins? I can certainly imagine something like this playing out, can you?
After all, look at the Supreme TEAM Leader Orrin Woodward. When he left Amway last year, he had nothing more than his 60,000 member strong TEAM tool business. He had to search “long and hard” to find the “right” MLM opportunity for his group. MonaVie isn’t quite the WalMart of the Internet Woodward promised to his TEAM followers, but what’s the difference between $3 juice versus $40 juice among friends?
Greg Duncan is in a better position than Woodward. He has both, his tool business with WWDB and now an expanded product business with XS Energy, XS Gold and All In Energy.
What dream is Greg Duncan selling? Amway or his own business?2
Think about it.
1 That is, of course, if Duncan doesn’t get Amway to purchase XS Energy outright and rebrand XS as Nutrilite Liquid.
2 This is America, and Greg Duncan can do whatever he wants with his business. From all accounts, he’s a shrewd businessman. I’m not writing this blog for him but for those IBOs who might find themselves in an untenable position within this business opportunity.