Pre-Order a Case of XS Gold for $35.88
Quixtar is now accepting pre-orders for XS Gold.
Twelve 8.4 ounce cans of XS Gold will cost $35.88, or $1 more per can over existing XS flavors. The product is being pitched as a fusion of energy drinks with functional beverages — whatever that means — and lists the benefits that I highlighted in my previous post.
$3 a can? There’s got to be some great stuff in this to have me pay that much on an ongoing basis! Looking at the nutritional information PDF, XS Gold has a Super Fruit Blend among its ingredients:
Ingredients: Carbonated Water, Super Fruit Blend(Acai Juice, Blackberry Juice Concentrate, Blueberry Juice Concentrate, Mangosteen Juice Concentrate, Pomegranate Juice Concentrate, and Red Grape Juice Concentrate), Taurine, Vitamin Mineral Blend(Calcium Chloride, Potassium Phosphate Dibasic, Magnesium Oxide, Ascorbic Acid, Pantothenic Acid, Niacin, Zinc Oxide, Pyrodoxine HCl, Cyanocobalamin, Manganese Sulfate, Folic Acid, Biotin, Chromium Chloride, Sodium Molybdate, and Sodium Selenite), L-Glutamine, Citric Acid, Natural Flavors, Adaptogenic Blend (Ashwagandha Extract, Eleutherococcus Senticosus, Panax Ginseng, Panax Quinquefolium, Schisandra, Astragalus, and Reishi), Acesulfame Potassium, Caffeine, Sodium Benzoate, Potassium Sorbate, Sucralose, Red 40, and Blue 1.
Is it worth $3/can though? Is regular XS worth $2/can? I just had a tall glass of water and it cost me nothing. Nada. Zero. Zilch. It was refreshing and good for me. No, it doesn’t come fortified with 8000% of the RDA for Vitamin B12, nor does it have the super fruit acai nor mangosteen, but at zero dollars and free of additives, artificial sugar, etc., how can you beat that?
Well, Greg Duncan can sell XS Gold for $3 because he has a captive audience who will pay a premium for a product that’s “better” than an existing product he sells. He can do it, because IBOs will buy it.