The Front Lines of XS Gold
Note that MonaVie is not listed as a competitor as I had predicted. It does, however, contain the “magical” acai berry like MonaVie1. On paper, XS Gold’s listed competitors are other beverages in the “functional drink” market. Two of the drinks listed above, 5 Hour Energy Berry and Nutrisoda Calm are sold via traditional marketing channels, whereas Vemma Verve Energy is an MLM product sold through distributors ala XS Energy and Amway. Incidentally, the Phoenix Suns basketball team signed a deal back in February to be a distributor of Verve energy drink.
I would like to comment on this quote on the XS Gold web site:
XS Gold will provide deeper, more meaningful energy to the XS Nation. As an IBO, you are on the frontlines of this exciting new gold standard in energy drinks, what we are calling “functional energy.”
In military parlance, the being at the front line means being at the leading edge of battle. It’s a dangerous position to be in, since your enemies are right there in front of you. Your generals, on the other hand, are usually well protected and survey the battle from afar. By describing an IBO as being on the front lines, XS Energy, led by WWDB Triple Diamond Greg Duncan, is treating you like a mere disposable foot soldier. As an IBO at the bottom of the organization, you’re out there, trying to sell $3 energy drinks or the business opportunity to friends, family, or strangers. Who’s way, way, way up the line, profiting from your efforts? The generals, the kingpins, your loving and caring Diamond Greg Duncan!
Some IBOs, like some soldiers, make it all the way to the top. There’s no denying that some people have become successful in Amway/Quixtar. After all, it’s a numbers game. Show the plan to enough people and sell enough products through your organization, and you too can become profitable. Likewise, in military history, having an overwhelming force will usually win you more than your fair share of battles. The sad truth of the matter is that most IBOs, like most soldiers, never make it to Diamond, let alone Platinum.
Most of them fail in the business and want to have no reminders of their bitter past. Some, excited by the prospect of action and riches, go onto to other MLM companies. And finally, a few go on to become vocal critics of the business and industry.
What kind of soldier are you? Where will you be when you retire from the field of battle?
1 Behind the closed doors of an Open or Major Function, I’m curious how the Diamonds advertise XS Gold to the IBOs. Do they solely mention other functional beverages like the ones listed above or do they also mention MonaVie in their presentations as well?