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The Front Lines of XS Gold

October 24, 2008

XS Energy has finally released official information about XS Gold. Here’s a chart comparing it to its competitors from Bridgett’s web site.

Note that MonaVie is not listed as a competitor as I had predicted. It does, however, contain the “magical” acai berry like MonaVie1. On paper, XS Gold’s listed competitors are other beverages in the “functional drink” market. Two of the drinks listed above, 5 Hour Energy Berry and Nutrisoda Calm are sold via traditional marketing channels, whereas Vemma Verve Energy is an MLM product sold through distributors ala XS Energy and Amway. Incidentally, the Phoenix Suns basketball team signed a deal back in February to be a distributor of Verve energy drink.

I would like to comment on this quote on the XS Gold web site:

XS Gold will provide deeper, more meaningful energy to the XS Nation. As an IBO, you are on the frontlines of this exciting new gold standard in energy drinks, what we are calling “functional energy.”

In military parlance, the being at the front line means being at the leading edge of battle. It’s a dangerous position to be in, since your enemies are right there in front of you. Your generals, on the other hand, are usually well protected and survey the battle from afar. By describing an IBO as being on the front lines, XS Energy, led by WWDB Triple Diamond Greg Duncan, is treating you like a mere disposable foot soldier. As an IBO at the bottom of the organization, you’re out there, trying to sell $3 energy drinks or the business opportunity to friends, family, or strangers. Who’s way, way, way up the line, profiting from your efforts? The generals, the kingpins, your loving and caring Diamond Greg Duncan!

Some IBOs, like some soldiers, make it all the way to the top. There’s no denying that some people have become successful in Amway/Quixtar. After all, it’s a numbers game. Show the plan to enough people and sell enough products through your organization, and you too can become profitable. Likewise, in military history, having an overwhelming force will usually win you more than your fair share of battles. The sad truth of the matter is that most IBOs, like most soldiers, never make it to Diamond, let alone Platinum.

Most of them fail in the business and want to have no reminders of their bitter past. Some, excited by the prospect of action and riches, go onto to other MLM companies. And finally, a few go on to become vocal critics of the business and industry.

What kind of soldier are you? Where will you be when you retire from the field of battle?


1 Behind the closed doors of an Open or Major Function, I’m curious how the Diamonds advertise XS Gold to the IBOs. Do they solely mention other functional beverages like the ones listed above or do they also mention MonaVie in their presentations as well?

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37 Comments leave one →
  1. October 24, 2008 12:22 pm

    Do you think the other functional drinks, listed above and others, are on the “frontlines” as well?

  2. October 24, 2008 12:46 pm

    As you pointed out, the energy drink business is BIG so there are a lot of competitors duking it out for the hearts and minds of consumers. Vemma has its own distributor force just like XS Gold. 5 Hour Berry and Nutrisoda are doing the traditional way (and they have celebrity endorsements).

    So, long story short, sure, they too are on the front lines as well.

  3. October 24, 2008 1:05 pm

    Actually, I asked about other FUNTIONAL drinks, not energy, or combined energy/functional drinks. I think the XS Gold is quite unique, but if the price/concept/benfits don’t appeal to you, there are hundreds of thousands of other products to choose from, unlike the “competition.”

  4. Porkchopjim permalink
    October 24, 2008 1:14 pm

    Execpt the XS Gold frontline is only competing for business amongst IBOs – not the real front lines of the marketplace.

    That chart is Amway showing IBOs what a good product they are buying from themselves. And it’s all show.

  5. mike permalink
    October 24, 2008 1:29 pm

    What about cost comparisons, and how many similar products are on the market?

  6. October 24, 2008 1:38 pm

    On this site, I see Verve being sold for $35 for 12 8oz. cans:

    http://www.drinknutritionalsupplement.com/products

    A 12-pack of 5-Hour Energy cost $24:

    http://www.drugstore.com/templates/brand/default.asp?brand=47893&AID=337255

    Finally, 12 8oz. cans of Nutrisoda calm will cost $22 via Amazon:

    http://www.nutrisoda.com/customproduct.asp

    So, from $2-3 per can. Pricing then is comparable to regular XS Energy and XS Gold.

    Of course, XS Gold drinkers will say that XS Gold is better than the competitors, so the price is justified.

  7. October 24, 2008 2:19 pm

    So much for being exposed on the dangerous leading edge of the frontline as a footsoldier….LOL

  8. October 24, 2008 8:59 pm

    Hey Amthrax,

    If you’re going to take a comparison chart from my blog, at least have the courtesy to give me credit.

    Thanks!

    🙂

    ~Bridgett

  9. October 25, 2008 9:50 am

    Bridgett – I posted a link back to your site in the article. Your chart was better than the one on XS Gold’s own web site, which is why I took it instead of that one.

  10. October 25, 2008 10:37 am

    Hey Bitchett,

    If you’re going to worship your upline Ron Puryear, at least have the courtesy to give me credit for pointing out he’s a lying coward.

  11. Joecool permalink
    October 27, 2008 5:37 pm

    And give David Brear credit for outing tex the racist. LOL

  12. October 27, 2008 8:31 pm

    Good job jc, shoot the messenger.

  13. Porkchopjim permalink
    October 28, 2008 6:13 am

    That should be ‘shoot the Messiah.’

  14. October 28, 2008 7:31 am

    For all of the times we’ve been cross-ways, and knowing you have known my name for a long time, at least you didn’t stoop to this level, pcj.

    If Messiah works for you, go for it.

  15. Gina permalink
    October 28, 2008 10:06 am

    Tex says…”Actually, I asked about other FUNTIONAL drinks, not energy, or combined energy/functional drinks. I think the XS Gold is quite unique, but if the price/concept/benfits don’t appeal to you, there are hundreds of thousands of other products to choose from, unlike the “competition.””

    You may have a point here Tex. If this XS Gold is not an energy drink but a functional energy drink then it should be compared to other functional energy drinks, thus nulling and voiding Bridgett’s pretty little chart.

  16. October 28, 2008 10:15 am

    Gina,

    (And next time, use “Tex, Your Highness” – just kidding!) I don’t think it makes Bitchett’s pretty little chart null and void, as the chart allows one to compare cost/ingredients of similar products. I think you get more energy and anti-oxidant ingredients in XS Gold, and the price is similar to the others. Therefore, the XS Gold competes well with these other products.

    Yes Amthrax, I understand your water is virtually free. But do you filter it to ensure it is healthy? I could help you with that issue, by offering a superior filter for a cost per gallon price competitive with other filters that aren’t nearly as effective.

  17. October 28, 2008 10:45 am

    Gina,
    Why don’t you read my blog post that went with my “pretty little chart”, particularly the last few sentences?

    That’s the point I make in my blog post–XS Gold doesn’t have any competition. You’d have to consume all three products on the chart to get similar benefits to XS Gold.

    Context, it’s all about context. 😉

  18. October 28, 2008 11:20 am

    Please use everyone’s chosen name when responding in the comments. Let’s try to limit the amount of name calling going on here.

  19. October 28, 2008 11:22 am

    I use a Brita water filter at home to purify tap water. Perhaps it’s not as good as eSpring, but it’s good enough for me.

    Bridgett – I would say that the other products are competitors to XS Gold. What’s debatable is if XS Gold is better than they are. From the chart, it does have more of some vitamins and minerals, but in other respects it has less.

  20. Joecool permalink
    October 28, 2008 11:51 am

    Why not make XS Gold out of perfect water and charge $7 a can?

  21. October 28, 2008 12:09 pm

    Amthrax,

    My chosen name is Tex.

    My “name calling” for Bridgett comes from another blog, where she called me “wicked”, when I compared someone’s sister having cancer to the cancer of the tool scam. Both are bad, in my opinion, and for that, she called me “wicked.”

    How much per gallon does your Brita system cost, and why do you think it’s “good enough” for you?

  22. mike permalink
    October 28, 2008 12:21 pm

    Joe is on to something.

    Coming soon, 2009

    Perfect XS Diamond in a can. Order your cases today!

  23. October 28, 2008 12:23 pm

    XS Diamond with Perfect Water. I’m sure that Greg Duncan will find someone to buy it!

  24. October 28, 2008 12:23 pm

    Tex and all – call people however you want on other blogs. Out of respect for people, let’s keep it civil and leave the names out on this blog. Thank you.

  25. October 28, 2008 12:46 pm

    Here’s the “cleaned up” version:

    “Bridgette,”

    Why don’t you read my post above (repeated below) that went with your “pretty little chart”, particularly the last few words?

    That’s the point I made above that went with your post, and Ron Puryear has plenty of LCK “competition.” You’d have to consume any of the LCK’s tools to get similar “benefits” (getting ripped off) to Ron Puryear’s scam.

    Hey “Bridgette”,

    If you’re going to worship your upline Ron Puryear, at least have the courtesy to give me credit for pointing out he’s a lying coward.

    It’s all about the tool scam. (wink)

  26. October 28, 2008 12:50 pm

    For the record I called a comment a person made “wicked” not the person himself.

    I believe I said something like, “That is a wicked thing to say.”

    But whatever excuse one wants to use to ATTEMPT to steal one’s joy is up to them.

    Gonna go get my beautiful children from school now. Have a wonderful day everyone! 🙂

  27. October 28, 2008 1:57 pm

    “Bridgette”,

    The point remains, both cancer and the tool scam are BAD things, and making that connection is NOT wicked, no matter how much you try to wiggle out of it.

    YOU will be “Bridgette” (and other spellings, where allowed) until you apologize for calling me/what I said “wicked.”

    Attempting to be “technical” about the comment does not negate the comment.

    In my book, good people say good things, wicked people say wicked things.

    Try to “sell” your statement however you want, I’m not buying it.

    Take your sunshiny, Miss Holier Than Thou attitude and $5, then buy a Starbuck’s coffee.

    But whatever excuse one wants to use to ATTEMPT to get the topic off the tool scam is up to them.

    Gonna go get some more LCK’s kicked out. Have a wonderful day everyone! (smiley face)

  28. Gina permalink
    October 28, 2008 2:18 pm

    Gee Bridgett why would you be so presumptious and assume that I haven’t read your blog post that went with your pretty little chart? Next time try to actually discuss something rather than focusing on making someone look ignorant.

  29. October 28, 2008 3:51 pm

    Sorry Gina,

    I didn’t mean to offend.

    So after reading my blog post, you think my chart is null and void?

  30. Gina permalink
    October 28, 2008 5:01 pm

    Yes I do. It seems like you are going out on a limb to make XS Gold so great. You say it has no comparison yet you take the time to make a comparison. I can see comparing it to XS, after all they do share half of the same name, but the others are no comparison. Why didn’t you add Pepsi Max to the list? It is after all Pepsi’s attempt to compete with the energy drink market. Why didn’t you make the same chart using Double X and other various vitamins as a comparison to XS Gold? It would have been much more powerful to not make a comparison and to elaborate on what qualities XS Gold has that in fact makes it of no comparison.

  31. October 28, 2008 5:56 pm

    Gina,
    As Amthrax mentions in an earlier post, there is another chart, with these same products, on XSGear.com. But it doesn’t have the same detail as the one uploaded on my blog.

    I did not make this chart. So the only time it took me to make a comparison was to look at the chart, upload it, and look up the pricing of the three products.

    If Double X were in liquid form, I could see that being a good product to have on the chart.

    That would be great if Double X or the Daily were a liquid. I find retailing the Nutrilite Twist Tubes (liquid supplements you add to water) is quite easy, because many people would rather drink their supplements than take a tablet or capsule.

  32. Gina permalink
    October 28, 2008 10:50 pm

    Time spent wasn’t the issue on the chart nor was it mentioned. I am unclear how you would have taken that as one of my points. You, and whoever uses the chart is basically contradicting themselves, no matter who made the chart. In one sentence it is said that the product has no comparison but then point out a chart comparing the product. This can most certainly be seen as confusion by would-be customers, possibly even doubt about the stated effectiveness of the product.

  33. October 29, 2008 5:46 am

    Oops, meant to say “You can’t even….” above.

  34. Joecool permalink
    October 29, 2008 12:48 pm

    Essentra?

    http://www.ashwagandha.net/

    ASHWAGANDHA

    Ashwagandha is a Herbal Tonic Supplement for Men and Women

    ASHWAGANDHA, (Withania somnifera), an Ayurvedic herb, has been used in India as an adaptogen for centuries. It is thought to help increase the body’s resistance towards adverse influences. It is also an antispasmodic.

    Ashwagandha 300 mg (100 Capsules)

    Price : $ 5.95

  35. Joecool permalink
    October 29, 2008 1:16 pm

    http://www.ashwagandha.net/

    ASHWAGANDHA

    Ashwagandha is a Herbal Tonic Supplement for Men and Women

    ASHWAGANDHA, (Withania somnifera), an Ayurvedic herb, has been used in India as an adaptogen for centuries. It is thought to help increase the body’s resistance towards adverse influences. It is also an antispasmodic.

    Ashwagandha 300 mg (100 Capsules)

    Price : $ 5.95
    POSTAGE WILL BE CALCULATED
    for DOMESTIC AND INTERNATIONAL

  36. Gary permalink
    August 10, 2009 11:45 am

    Who’s going to make the profit on the XS GOLD? Quixtar/Amway has already sold out it’s distributors and is marketing direct. Even if it were a good product, the people are the most important part of the equation, not the product. My message to you is….make it worth my while………or in other words, put up or shut up.

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