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Top Posts and Affiliate Marketing

December 3, 2008

Looking through this site’s logs, I see that the top posts are for my humor story on Dean Kosage in Who Moved My MonaVie and What Is XS Gold: Part 1. In aggregate, however, all of my posts on Orrin Woodward would probably take the top spot:

Now, let’s see how these terms stack up on Google compared with some other searches:

  • iPhone: 297,000,000
  • Red Bull: 21,900,000
  • Amway: 4,110,000
  • XanGo: 2,500,000
  • MonaVie: 1,100,000
  • Quixtar: 549,000
  • Orrin Woodward: 18,800
  • XS Gold: 4,190
  • Dean Kosage: 1,790

I was a little surprised by Quixtar’s low ratings, until I remembered the corporation’s rather heavy-handed approach to how IBOs can market their business. One of the areas of transformation that I feel the corporation needs to work on is allowing IBOs to more effectively market their products and services to customers beyond the face-to-face, one-on-one approach. While I understand why in the past they didn’t want IBOs to be advertising in newspapers and TV ads, but times have changed.

For instance, why can’t an IBO have hyperlinks to products on their blog that link directly to their IBO account like with Amazon Associates? Right now, it appears customers have to go through this portal — often password-protected — in order to buy something from the corporation through that IBO. That’s not making things any easier, you know. IBOs, please correct me if I’m wrong on this one.

Technology is designed (although it doesn’t always succeed) to make things easier and more efficient. Sometimes I think the corporation is afraid of embracing technology because it wants to keep a level playing field.

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3 Comments leave one →
  1. Joecool permalink
    December 3, 2008 11:39 am

    I say this with all sincerity. I am not convinced that quixtar cares whether IBOs market products or not. All the IBOs have to do is buy from themselves.

    Thinks about it, less than 5% of quixtar products are sold to non IBOs. Then factor in the few IBOs who only sell instead of self consuming and consider the fact that many non IBOs who buy stuff might be family and friends of IBOs.

    What you basically have is a closed market.

    I wonder what return on investment, quixtar will receive for the television advertising dollars?

  2. Gina permalink
    December 4, 2008 10:26 am

    I agree JC. There is no reason that IBO’s can not advertise their products or have business cards with Amway mentioned on it or even open a store. It should be the method and termonology that is controlled not the use in general. Everything seems to be very secretive…which doesn’t help IBO’s.

  3. mike permalink
    December 4, 2008 5:07 pm

    One thing that Rich and Jay realized when they were selling vitamins, they noticed that the sales force was using the products themselves, the beginning of a wonderful sales relationship with the IBO’s…

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