Doug DeVos Interview on Amway
On Speaking of Amway, there’s a link to an interview with the current president of Amway Global, Doug DeVos (the son of Amway founder Rich DeVos). In the article, DeVos is asked what his biggest challenge has been. He replies:
The most fulfilling challenge has been initiating change at our 50-year-old company–seeing what works and what doesn’t–and then getting everybody, employees and distributors alike, to embrace the changes. Today, Amway is shifting from a sales-driven company of top-quality beauty, nutritional and household products to a world-class marketing organization that commercially applies innovative research and development to improve the lives of millions of customers.
Shifting from a sales-driven company to a world-class marketing organization? I’m not sure exactly what he means by this, but I think there’s something significant in this change. There’s debate over on IBOFB’s site on whether or not Amway should rein in all of the various Systems and create one global System for IBOs. If they are in control of the message — and the rules by which you can deliver the message — that might reduce the System abuses I’ve experienced first-hand and continue to see perpetrated by some. I’m all for reducing the impact of the Systems and having IBOs have a more direct relationship with the corporation.
How do you interpret what DeVos is saying in his interview about the mission statement for Amway Global?