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Doug DeVos Interview on Amway

December 30, 2008

On Speaking of Amway, there’s a link to an interview with the current president of Amway Global, Doug DeVos (the son of Amway founder Rich DeVos). In the article, DeVos is asked what his biggest challenge has been. He replies:

The most fulfilling challenge has been initiating change at our 50-year-old company–seeing what works and what doesn’t–and then getting everybody, employees and distributors alike, to embrace the changes. Today, Amway is shifting from a sales-driven company of top-quality beauty, nutritional and household products to a world-class marketing organization that commercially applies innovative research and development to improve the lives of millions of customers.

Shifting from a sales-driven company to a world-class marketing organization? I’m not sure exactly what he means by this, but I think there’s something significant in this change. There’s debate over on IBOFB’s site on whether or not Amway should rein in all of the various Systems and create one global System for IBOs. If they are in control of the message — and the rules by which you can deliver the message — that might reduce the System abuses I’ve experienced first-hand and continue to see perpetrated by some. I’m all for reducing the impact of the Systems and having IBOs have a more direct relationship with the corporation.

How do you interpret what DeVos is saying in his interview about the mission statement for Amway Global?

9 Comments leave one →
  1. Joecool permalink
    December 30, 2008 9:54 am

    Until there is substantial action, it is just talk. Anyone remember “directly speaking”?

  2. December 30, 2008 10:27 am

    Agreed. Allowing political sermonizing from the Yager stage, a clear violation of the accreditation guidelines, show to me that it’s still just talk and no action.

  3. December 30, 2008 12:26 pm

    Ahhh, gotta love the rhetoric coming out of this guy’s mouth.

    The biggest challenge is trying to control information, I don’t know why he doesn’t just come out and say it.

    Oh, silly me! That would involve having integrity!

  4. Joecool permalink
    December 30, 2008 12:40 pm

    If accreditation is a joke because Amway doesn’t enforce it, what does that make Amway?

  5. mike permalink
    December 30, 2008 4:09 pm

    Here is an idea. What if they did away with pins higher than direct?

  6. Joecool permalink
    December 30, 2008 4:17 pm

    Mike, what would that accomplish?

  7. MichMan permalink
    December 30, 2008 7:06 pm

    Amway would love to get into the bsm business.

    They tried to do it with Team In Focus years ago and it blew up in their faces.

  8. Porkchopjim permalink
    December 31, 2008 1:33 pm

    How do you interpret what DeVos is saying in his interview about the mission statement for Amway Global?

    North America is flat and played out.

    Growth for us will be exploiting foreign markets under the guise of ‘improving the lives of millions of customers’ – which would be 3 million IBOs minus the NA contingent.

    We fear that the NA market may end up costing us too much money ala the UK just to keep the flag flying. We NEED to keep the flag flying, but we leave the AMOs to accomplish the heavy lifting for that and we’ll do our part by running some commercials and ‘accrediting’ everyone.

    Our 5-20 year growth will be overseas. Not at home.

    Get used to it.

  9. January 1, 2009 2:40 pm

    If they say the sales will reach about 200 million from the current 80 million in Turkey within 3 years, there is something. We love the water filtration system, eSpring, it is a breeze, thanks Amway 🙂

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