Amway and the San Jose Earthquakes
IBOFB reported yesterday that Amway Global signed a three-year marketing deal to sponsor the San Jose Earthquakes Major League Soccer team. Look at those jerseys; the team looks more like the Amway Earthquakes than the San Jose Earthquakes! Since I’m not a soccer fan, I did not realize how large the sponsors logos have become. How long has this been the case? Most of my soccer experience comes from watching the World Cup, where sponsor logos (if any, aside from the clothing manufacturer’s logo) are small or non-existent.
A few years back, I recall Major League Baseball trying to put a Spider-Man logo on top of the bases. There was much outrage on the part of fans, and the experiment was quickly scrapped. I hope that the reach of sponsors’ names and logos in the sports that I follow extends only to the naming of stadiums. Perhaps it’s inevitable, but at least for now, I can enjoy waching my favorite teams without any logos getting in the way.
By the way, XS Energy is now the official energy drink of the Earthquakes. Did Greg Duncan and his business friends have to pay anything for these rights or did they come hand in hand with the Amway Global deal? To anyone who’s been watching TV, reading magazines (which IBOs in my time were encouraged by the System leaders to avoid like the plague), or attending Tina Turner concerts, it’s apparent that Amway is making a major traditional advertising push. All those millions that the company was saving because it didn’t need to advertise like other companies? That strategy is most certainly out of the window!
If the corporation wants to increase sales to non-IBOs, Amway should set up product booths at Buck Shaw Stadium during Earthquake home games. I wonder how many IBOs will be attending Earthquake games now that their favorite company is the main sponsor. I bet some Systems and IBOs will — whether they are allowed or not by the corporation — print up t-shirts and polos with the saying, “Ask Me About Amway” in large type to wear at the games. I hope for their sake that this leads to increased retail sales and not an increase in annoying fans of the team. There’s nothing worse than a bandwagon fan, let alone an dedicated CORE IBO posing as a bandwagon fan!