Sell Avon Super Bowl Commercial
While watching the Super Bowl yesterday, I noticed one of the first commercials was from Avon. The ad featured Avon distributors talking about the positive impact having an Avon business had had in their lives.
I feel this was a more effective ad than the Now You Know Amway Global ads they have been airing for the past year. These ads seem to be re-introducing the company, whereas Avon’s already assumes the viewer knows what Avon is. Maybe Amway needed to prop itself up because its distributors have done such a bad job and left such a bad taste in people’s mouths over the years.
That said, if Amway Global were to take a page from the Avon commercial and highlight successful distributors, I don’t think that I would have enjoyed seeing people like Dexter Yager, Bill Britt, or Jim Floor. Instead, they would be better off featuring normal IBOs who are making a few extra hundred dollars of profit each month doing retail sales.