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Sell Avon Super Bowl Commercial

February 2, 2009

While watching the Super Bowl yesterday, I noticed one of the first commercials was from Avon. The ad featured Avon distributors talking about the positive impact having an Avon business had had in their lives.

I feel this was a more effective ad than the Now You Know Amway Global ads they have been airing for the past year. These ads seem to be re-introducing the company, whereas Avon’s already assumes the viewer knows what Avon is. Maybe Amway needed to prop itself up because its distributors have done such a bad job and left such a bad taste in people’s mouths over the years.

That said, if Amway Global were to take a page from the Avon commercial and highlight successful distributors, I don’t think that I would have enjoyed seeing people like Dexter Yager, Bill Britt, or Jim Floor. Instead, they would be better off featuring normal IBOs who are making a few extra hundred dollars of profit each month doing retail sales.

5 Comments leave one →
  1. February 3, 2009 12:47 pm

    hmmm? Amway was significantly missing from the Super Bowl advertisers.

  2. February 3, 2009 1:07 pm

    Maybe they took the three million dollars and used it instead on the San Jose Earthquakes soccer team sponsorship?

  3. February 3, 2009 1:37 pm

    I would be absolutely appalled if Amway’s logo would appear on any sports team’s equipment or jersey that I like. Could you imagine the disgust of Steeler Nation if the Steelers were renting out the blank side of their helmets to Amway?

    I am disgusted, and I am not even a Earthquake fan!

  4. February 3, 2009 3:31 pm

    Apparently, this has been the case in the professional soccer world for many years.

  5. Gina permalink
    February 4, 2009 9:59 am

    What is even more important to note is that in the Avon commercial all the reps stated how they simply suppliment their income…no illusions of granduer, no inferring that they are millionaires…just people working a side business. I particularly like the woman who stated that she uses the income to pay off the phone bill every month so its one less expense her household has to worry about. REALITY…in the Amway world it seems to be overlooked. Not a single one of those Avon people had anything to say about being free one day, or being at home, or buying great cars or big houses yadda yadda yadda.

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