BWW Spring Leadership 2009 in San Jose
In the nearly ten years since I quit, I have yet to be prospected by an Amway IBO. This weekend, however, I knew exactly where they were going to be! I was in San Jose on Friday evening when I saw “BWW Spring Leadership April 18-19” adorning a sign next to the San Jose Civic Auditorium. My former System, INA, frequently held opens at the Civic Auditorium. I could not pass up this opportunity to do some more investigation.
BWW planned four Spring Leaderships in the month of April: Richmond, VA, London, Canada, San Jose, CA, and Dallas, TX. I wonder how the economic downturn in the United States is affecting attendance at these Spring Leaderships. Tickets for Leadership started at $100 ($105 at the door) per person1. Looking at the line, there were a sizable number of people in attendance, but I don’t think they filled the Civic Auditorium (max 3,000) to capacity. I would estimate an attendance of about 1000 people over the weekend.
The biggest surprise was the racial demographic of the crowd. The vast majority of IBOs — at least 80% — were of Southeast Asian descent. While I know that that BWW group in the Bay Area has several Indian Diamonds, I was still unprepared to see such a large percentage of Southeast Asians in the crowd. This was not the case with INA ten years ago, where Caucasians made up the majority of IBOs. Finally, by my estimate, most of the IBOs were also in their twenties or early thirties. Young and impressionable, just like I was!
This weekend was very hot in the Bay Area, and I bet it was uncomfortable to be in those suits and business dresses. I know it’s called “business attire,” but here in the Bay Area, it’s a bit overkill.
I did speak to one IBO. He never mentioned the Amway or Quixtar name to me. He just said that this was the annual Spring Leadership for people who run their own businesses. What struck me as odd, however, was that he emphasized that everyone attending the meeting was management level and up! I wanted to ask him more questions, but decided against doing so. He exuded the typical excited IBO air, and I didn’t want to poo-poo his attitude and “steal his dream.”
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1 I don’t know if prospects got into the conference for free or if they had to pay $100 to attend.