Repost: MonaVie’s Math Problem
Found this comment on the PurpleHorror web site:
MONAVIE’S MATH PROBLEM?
OK, so Açai extract has 32.5 g total fat per 100 g dry weight, according to Wikipedia. This equals 9.75 g per 30 g.
Someone who has Monavie can verify this, but let’s assume 30 ml of Monavie weighs about 30 g. (This is a fair approximation for juice.)
One serving of Monavie would have 9.75 g of total fat if it was pure Açaí extract.
In fact Monavie’s label states 0.5 g per serving.
Assume the extreme case where the rest of Monavie’s ingredients contribute 0 g of fat. (This is overly generous to Monavie’s defenders, but hey.)
(0.5 g from Acai – 0 g from other ingredients) / 9.75 g = 5.1% Açaí maximum in this overly generous scenario.
But, to be the first of 19 listed ingredients, you have to be #1 / 19 = 5.3% Açaí minimum.
Since I am being overly generous in assuming all the other ingredients of Monavie contribute 0 fat, I suspect that the labelling on Monavie is inaccurate AND Monavie has less Açaí than white grape juice (the second listed ingredient).
Additional evidence comes from this line of reasoning: The fourth listed ingredient, Acerola Cherries, has an insane amount of Vitamin C (2795% RDA per 100g, according to the website MonavieLand) and thus cannot contribute more than 3% of the total content of Monavie. Therefore the fifth through nineteen ingredients must at most be 3% each.
The top three ingredients must constitute at least 52% of the total for the labelling to be correct, which would be impossible given what was discussed above.
Posted by: B. Mull | June 21, 2009 2:16 AM