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Repost: MonaVie’s Math Problem

June 22, 2009
tags: ,

Found this comment on the PurpleHorror web site:


OK, so Açai extract has 32.5 g total fat per 100 g dry weight, according to Wikipedia. This equals 9.75 g per 30 g.

Someone who has Monavie can verify this, but let’s assume 30 ml of Monavie weighs about 30 g. (This is a fair approximation for juice.)

One serving of Monavie would have 9.75 g of total fat if it was pure Açaí extract.

In fact Monavie’s label states 0.5 g per serving.

Assume the extreme case where the rest of Monavie’s ingredients contribute 0 g of fat. (This is overly generous to Monavie’s defenders, but hey.)

(0.5 g from Acai – 0 g from other ingredients) / 9.75 g = 5.1% Açaí maximum in this overly generous scenario.

But, to be the first of 19 listed ingredients, you have to be #1 / 19 = 5.3% Açaí minimum.

Since I am being overly generous in assuming all the other ingredients of Monavie contribute 0 fat, I suspect that the labelling on Monavie is inaccurate AND Monavie has less Açaí than white grape juice (the second listed ingredient).

Additional evidence comes from this line of reasoning: The fourth listed ingredient, Acerola Cherries, has an insane amount of Vitamin C (2795% RDA per 100g, according to the website MonavieLand) and thus cannot contribute more than 3% of the total content of Monavie. Therefore the fifth through nineteen ingredients must at most be 3% each.

The top three ingredients must constitute at least 52% of the total for the labelling to be correct, which would be impossible given what was discussed above.

Posted by: B. Mull | June 21, 2009 2:16 AM

13 Comments leave one →
  1. Candace permalink
    June 23, 2009 6:55 am

    Perfect. Saw this when it first posted. Did you notice that it got absolutely NO response? It blows my mind how the science and straight up facts are completely ignored by MonaVie distributors. I have a strong suspicion that they truly do not understand just how lacking their product really is, nor the importance of that fact. They simply think everyone saying anything against MonaVie is bashing the distributors personally or being negative…heaven forbid any of us could be actually telling them the truth.

    They’re all too “jacked on the juice”.

    In some ways it reminds me of another charismatic leader and a purple beverage some 30 years ago.

  2. June 23, 2009 9:52 am

    Yes, I noticed the distinct lack of responses there too.

  3. mike permalink
    June 24, 2009 1:52 am

    Candace, I would not equate anyone to what happened in Jonestown. However, the concept of following someone to give up their will(income), applies.

  4. Candace permalink
    June 24, 2009 6:39 am

    Which is why I said: In some ways it reminds me of another charismatic leader and a purple beverage some 30 years ago.

  5. Give it Up permalink
    July 11, 2009 2:43 am

    Maybe the fact that the distributors are out there making a difference and a shit load of money to give a shit about your lame little world trying to use math and science and whatever other method to try and disprove this and that. WHO GIVES A SHIT!

    They are making helping ALOT of people both financially and health wise. Say what you will about 3% of this and 5% of that..hey here’s a really hard concept for you to attempt to grasp but try anyways “MAYBE THE BLEND IS THE REAL SECRET”.

    I know it has changed my life, financially and health wise. In fact my wife and I hit GOLD EXECUTIVE in 4 months and continuing to grow. I wonder if its because the product actually works cause i don’t think i’m that good of a salesman.

    Keep on trucking guys.. I’ll check back with you a year from now when i’m Diamond Executives and you’ll be pissing around trying to find out if E really is to the power of MV… night night.

  6. July 11, 2009 1:44 pm

    We look forward to your return in one year.

  7. Candace permalink
    July 11, 2009 2:19 pm

    Hey “Give it up”:
    Ironic, isn’t it, that the word sh*t appears so many times in your comment in conjunction with your juice blend product.

    What an outstanding testimony you are for the caliber of person that represents MonaVie.

    See you in a year.

  8. David Sahlstrom permalink
    July 24, 2009 2:29 pm

    Interesting rant on Mona Vie. Except that you made some major errors. Don’t know if it was on purpose or just ignorance. First, it is the freeze dried pulp of Acai that contains 32.5% total fat( Freeze drying removes over 95% of the water, leaving behind just the solids.
    Reconstituting the freeze dried Acai would dilute those number. Frozen orange juice is reconstituted and then we dilute it 1:3 with water. So would be the case with Acai.
    It is poor science to attempt to use poor and inappropriate data to support an argument.

  9. Candace permalink
    July 25, 2009 7:41 am

    Why is it that most MonaVie distributors commenting online are unable to read entire articles and actually comprehend them? If you disagree withe the contents of this article, you need to comment under the original post, which Amthrax has clearly shown you the location of. The author of this article will not see it here…which is obvious if you actually read the article above.

    Anyhow…you show no proof of what you say. You say this is poor science…I say it is an outright SCAM that MonaVie and it’s throngs of brainwashed distributors use poor science, illegal medical claims, misleading “tests” done by people who at best have extremely questionable credentials, and who are funded by MonaVie LLC.

    What do you have to say about this? You cannot argue with it, it is fact, and the numbers are from MonaVie’s own AIMBR study and the USDA’s food chart. Read it and then try to tell us that the science is faulty here:

    “Superjuices” don’t come close when comparing costs for antioxidants. Example: A day’s serving of MonaVie (4 oz.) is $7.20 ($45/bottle) or as low as $3.20 a day (at $20 – distributor’s cost) A single Delicious Red Apple costs about $0.75

    For MonaVie,that gives you a ORAC of 2,698 umoles (29.57 ml per oz times 4 oz.times 22.81 according to AIBMR). That also gives you a total phenolics (all antioxidants) for the day, of 175 mg. for 4 oz.

    The 22.81 ORAC and 1.48 mg phenolics are from the MonaVie-sponsored study by AIBMR Life Sciences.

    Now compare it to a SINGLE Red Delicious Apple. Average weight 150 gms.
    Total ORAC per apple: 6,413 umoles. (42.75 umoles times 150 gms)
    Total phenolics (total antioxidants): 520 mg per apple. Apple data from USDA ORAC Table of Selected Foods – 2007

    SUMMARY: ORAC: MonaVie 2,698 Apple 6,413
    PHENOLICS: MonaVie 175 mg Apple 520 mg
    COST: MonaVie $3.20 to $7.20 per day Apple $0.75/day

    Scientific post is a repost of Food Tech’s info found here:

    If you’re truly looking for more real (not mumbo jumbo purple colored hype) science on MonaVie vs. other foods/juices, go read the above link, there are many, many different scientific breakdowns of many different foods/vs.MonaVie’s purple colored white grape and pear juice.

  10. Andrew permalink
    July 26, 2009 3:58 pm

    yeah you obviously aren’t doing to well as a distributor. I’m glad morally you don’t give a shit about screwing people over with overpriced JUICE!!

  11. Alexander permalink
    August 11, 2009 9:46 am

    you know what, I was this close ( [—] ) to joining with MonaVie, and I was just investigating if this was a scam, scheme, or if it was genuine, because I have been scamed by pyrimid schemes (let me list: 1. aquanox 2. quickstar 3. 4. ViaCream <—yes, its what it sounds like, get your head in the gutter).
    After reading your reply, I now know what kind of people this group contains, and now I am not going to even think about joining this anymore (which may piss off my personal trainer as I was supposed to go to a tasting with him tonight). Now, i would ONLY buy a bottle or two to test it's health benifits and if it works with me. If it does, great. If it doesn't, lesson learned for the 5th time. . . . now if you'll excuse me, i'm going to go now and but this cool vaccum from this person at the front door. BRB

  12. Anti-MV permalink
    August 19, 2009 12:05 am

    I have to say this…I work at a restaurant where obnoxious, manipulating liars congregate every few months…I’m of course referring to the awful pain in the ass distributors of Monavie. What bombarding assholes. I asked for a tiny sample and they no sooner shoved forms down my throat and within 90seconds tried to get me to buy a case for around $140 and give them my social security number! Give me a break. Your juice sucks and all you have to do is Google “Monavie comparison” and there are a ton of articles comparing the contents and quality of various anti-oxident “miracle drinks” to Monavie and MV fails continuously. Unless that test was “Which juice is the biggest rip off” then in that case nothing can hold the candle to MV.

    Luckily my opinion is shared by many considering most people see through the Monavie scam. I hardly ever see the same recruits twice. Test have proven it is no more beneficial than V8 juice and it doesn’t take rocket science to figure it out. Just read the vitamin content on the label and compare it to other juices at a FRACTION of the cost. Just because it comes with a hefty price tag doesn’t mean its worth it. JUST EAT ONE APPLE (75cents a day) instead of drink the $7.20 daily requirement of this shit-juice. I am so tired of these distributors irritating my customers, my fellow employees as well as myself. Your juice is snake oil..nothing more! And for anyone who has been “healed” by this juice know that it is strictly placebo effect and it wouldn’t kill you to a little healthier. You simply make yourself believe you aren’t getting ripped a new one every month with your obsurd over priced purchases. One guy tonight said “he knows someone (gotta love that shit) makes $8,000 a
    week.” LMAO! yeah okay. I had one of the distributors get a pad & pen and draw out how it works, because they use phrases like “left & right leg” which I didn’t quite understand, and he sensed my skepticism…so he literally drew it out for me on paper…and surprise surprise the outcome was a triangle shape…once he realized that I proved my point without even saying a word he quickly said “I know it looks like a pyramid scheme but I assure you it is not”.

    Bottom line: MV sellers and buyers are suckers. They are trying to make the quick sale when in reality Mr. Monavie himself turned YOU into HIS quick sale. Way to blow $140 on grape juice. **applause** Every MV distributor I’ve met (and unfortunately I’ve had the honor to have met many) are 1 of 3 things: completely uneducated on the truth behind their product, manipulative scammers…OR BOTH. I’m sure your families love having you over for holidays and get-togethers. I know I sure as hell can’t wait to see you again. Tonight was a real delight!!!!!! THANKS FOR PISSING EVERYONE OFF WITH YOUR PURPLE NIGHTMARE! 😡

    TO ALL MV SELLERS: Stop making everyone obligated to hear your lame ass sales pitch, WE CAN’T STAND YOU!! GET A REAL JOB AND LEAVE EVERYONE ALONE! THE ONLY ONE GETTING RICH OFF OF MONAVIE SALES IS THE PONZI SCHEME ALMIGHTY CHIEF OF STAFF HIMSELF, DALLIN LARSEN. The sooner you realize that the better, sad fools.

  13. Nomad permalink
    October 6, 2010 12:17 am

    If people want to buy grape juice, I see no problem paying a premium. I live in the Napa Valley. I see tourists buy expensive bottles of wine. Some of them are worth their weight. Others, however, are created from mostly cheap imported grapes and released to the public. It is proven that if you pay more for wine, you neurologically enjoy it more.

    What do you want Monavie to cost? What price would you pay for their.. grape juice? I see that it comes in a nice looking wine glass bottle, it has good design, and as far as I can tell its mostly juice, not high fructose corn syrup or cute little Bossa Nova mixed with Agave syrup. And it’s kinda thick, almost as rugged as drinking unfiltered apple juice that’s not from concentrate.

    I see no problem paying $2 a shot for a product that presents itself well, that doesn’t use added processed sugars. I see no problem with a company that uses a pyramid scheme to make people more aware about what they put into their bodies. If you want to rant about something, rant about how Haitian kids use coca cola bottles with wheels as toys. Sodas are cheap and so pervasive in their lives. Toothpaste with fluoride is expensive. The kids teeth rot away and their belly buttons stick out three inches from malnutrition.

    If people want to pay for Monavie, let them. Some people want to feel better about life. They probably also buy Victoria Secret even though Target brand is made from the same fabric. They might buy sushi at a nice restaurant even though sushi fish at the corner market might be sourced from the same supplier. Let’s celebrate the fact that they are at least wearing underwear and not eating fast food at McDonald’s. They are drinking real juice. A healthy alternative to Sunny Delight, Ocean Spray, CapriSun, and all the other fake juices in the grocery store.

    I am not a distributor, but I have tried Monavie juice. Clearly it is not 100% acai sambazon concentrate.. but on the other hand it is not just colored grape/pear juice either. I chose not to buy Monavie because I usually make smoothies from frozen costco wild berries. Then again.. I don’t buy Victoria Secret either.. and I drive a car I bought used for $10,000.

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