The Flip Side of Functional Foods and Nutriceuticals
Read this article on the flip side of nutrient-spiked foods. Here’s a brief snippet:
The industry calls these products “nutraceuticals” or “functional foods.” Critics say they could lead people to consume too much of certain nutrients, plus too many calories and fats.
New York University food scientist Marion Nestle calls them “calorie distractors.”
“Functional foods are about marketing, not health,” she said. “They delude people into thinking that these things are healthy,” and they often eat more than is wise, she said.
Her shame list includes a candy bar pumped with caffeine and B vitamins, marketed as an “energy boost,” and fattening ice creams enriched with calcium and helpful bacteria called probiotics.
Sound familiar? Both MonaVie and XS Gold are described as “functional” beverages. Maybe they are good for you. Maybe they are not. Don’t fall prey to the marketing!