MonaVie Shares Oprah Winfrey’s Concerns over Health Claims… Unless They Are From A Black Diamond
So, the big news from last week is that Oprah Winfrey is suing several companies — including MonaVie — over the use of her name, likeness, and quotes. Oprah states on her web site that she is not “associated with nor endorses any açai berry product, company or online solicitation of such products, including MonaVie juice products.”
We really feel like we’re the victims of these Internet scammers every bit as much as Oprah is a victim of them,” said Thorpe. “Monavie really created the açai business in the United States … And it’s really [Internet scammers] trading on our good name.
On one hand, MonaVie is tooting its horn about being numero uno in the food and beverage industry; on the other hand they are claiming themselves as victims. Sorry, MonaVie, you can’t have it both ways in this case. Victims? Cry me a river. Internet scammers? Why don’t you look at your very own Crowne Black Diamond Brig Hart?!? Check out the SL 130 MonaVie Information Brochure PDF that I discovered in multiple locations on the Internet:
Click on the photo above to see a larger image (pages 1, 2, and 6 from the 6-page document). Note the following:
- Oprah’s photo and endorsement of the acai berry is used prominently on page 2.
- The copyright on page 6 is by Global NetMark LLC, which is owned by none other than MonaVie Crowne Black Diamond Brig Hart.
- Various medical claims on page 6.
- Note the disclaimer about the Oprah quotes, “Oprah, NBC and CBS Radio are registered trademarks of their respective holders and are shown as news related media.”
Oh, I guess the last bullet item absolves Brig Hart of any wrongdoing? Maybe I should start putting his photo (or Dallin’s) next to all of my posts and see how he likes it?
Admittedly, the copyright on the SL 130 is from 2005. I would strongly wager, however, that there exists promotional material being printed to this day from the Black Diamond Tools Organizations that has Oprah’s likeness being used to tacitly endorse MonaVie. And, of course, tacit approval of Oprah is transformed into, “Oprah loves MonaVie! Oprah endorses MonaVie!” by the hungry and greedy MonaVie distributors across the country and world.
As for MonaVie Corporate? They didn’t give a rat’s ass… so as long as their fat cats were bringing in the money. I hope Oprah comes down hard on MonaVie and doesn’t get paid off like the other celebrities or athletes who are currently pitching this overpriced purple juice concentrate.