Inspire or Expire?
Last week, TEAM Leader Orrin Woodward tweeted this nugget of wisdom on which I would like to comment:
A leader must inspire or their team will expire. #leadership
In general, I do agree with his statement. I’ve seen many companies wither away due to the lack of a strong CEO, management team, or vision. Let’s analyze his quote through the prism of a multi-level marketing business. What happens if the upline Diamond, Double Diamond, Black Diamond, etc. stops inspiring his or her team?
First, consider this quote from Woodward:
I have pledged my life to building leaders and teaching them how to build communities of leaders for long term results. When I get a no, I convert them into customers of MonaVie. But my number one objective is to teach people the principles of residual income. I do this by teaching them the difference between Barge working and Bridge building. You control your own destiny. Are you Barge working or Bridge Building in your life? The choice you make will make all the difference.
MLM leaders frequently stand up on stage saying things like, “Build it once and you will be paid forever!” or “Create a lifetime, will-able income for you and your family!” When you look at the details and numbers closely, however, you see that this image of residual income is really a mirage.
Orrin has certainly built a bridge with TEAM, one that generates him money on an ongoing basis with each sale of a CD, MonaVie juice purchase, or function ticket. Orrin’s problem, however, is that he has created a cult of personality within TEAM. Call him what you will, the central figurehead, grand poobah or Supreme TEAM Leader; without him, TEAM is nothing. Though he still has some trusty lieutenants by his side, he has also experienced many defections — I guess those people are leading by leaving! In short, he hasn’t created a organization of leaders, he’s created an organization of followers. Because of this, Orrin’s job is to continue pumping out new tools, holding new functions and cutting new CDs in order to keep the “inspiration” flowing through his members. In my opinion, Orrin might have built the bridge, but he’s also the primary repairman too!
From the perspective of an MLM organization, Orrin has it right on. If he fails to inspire his downline to continue buying products and tools, his TEAM will collapse, and the residual income that he talks so highly about will dry up. In a way, he’s creating something akin to a stock market bubble. Instead of publicly traded companies, he’s dealing with people’s financial hopes and dreams. Should the bubble ever burst, watch out!