I Am Immune to MonaVie’s New Product: (M)mūn
RC3Global spilled the acai berries on a new product coming out from MonaVie called (M)mūn. Pronounced like “immune,” this yellow-bottled wonder will no doubt “prevent” or “cure” even more illnesses and ailments than regular MonaVie, MonaVie Pulse, or even MonaVie EMV! I wonder what would happen if you drank all four products at once? Would you glow purple to show everyone how you’re jacked on the juice?
All kidding aside, I see a problem that MonaVie, sooner or later, is going to have to deal with. It’s not the fact that the products are getting harder and harder to pronounce — first Emv and now (M)mūn?!? No, the lack of real product diversification in its lineup is a bit troubling. All of the wine-bottle products, MonaVie, MonaVie Active, MonaVie Pulse, MonaVie Kosher, and now MonaVie (M)mūn, are all pretty much the same thing. Sure, they might throw in an extra ingredient here and there, but come on — let’s be real here — it’s still mostly juice from concentrate.
What are distributors supposed to buy? A case of each every month? They are certainly going to be encouraged to buy at least one case to “see how it works for them.” Will they have to start stocking up on product for those customers that need (1) joint help, (2) kosher products, (3) immunity boost? While this might lead to a momentary surge in sales, it has the possibility of backfiring on MonaVie once distributors get wise to the fact that the only real change happening is in the color of the bottle.