Realism, Friendship and 0.0035%
I’ve been following the exploits and thoughts of a WWDB IBO named Shaun on his web site, Expeditions of Truth. I like how he is generally open about his experiences building an Amway business in Canada. What’s even more impressive are the comments. Friends, IBOs, and critics are all participating and maintaining a level of civility not seen since the days of the now-defunct Speaking of Amway blog.
Recently, Shaun wrote a blog post about what people will think of what he’s doing. In the comments section, rocket states that he’s having a difficult time seeing how Shaun and his wife are profiting each month when they are traveling all over the country for functions. Contained within Shaun’s reply was this:
Not sure where you get the Diamond average from but that may be old numbers. The Diamond average is $627K now. Since you’ve built this business a lot of things have changed such as more bonus’s have been put back into the system.
I found a PDF of this Business Overview document that Shaun refers to on Google. Here’s the relevant section, along with the important fine print:
Step 4: (Goal: 2–5 Years)–Diamond—(Second Vision) Help six or more people create 7,500 PV for six months (Platinum) they achieve a potential of $2,436.00 per year in savings and $117,176 in earnings. They also receive an Achievers Incentive Trip with an approximate value of $5,500.00. You achieve an average annual income of $627,000.‡ See “Growth Incentive Brochure” for details.
‡The following are approximate percentages of direct fulfillment IBOs of record in North America who achieved the illustrated levels of success in the performance year ending 2008. 0.0726% achieved an annual income of $95,036 and 0.0035% achieved an annual income of $627,000 or more.
Note that it’s not 0.0035 but 0.0035%, which translates to 0.000035. Of currently enrolled distributors on direct fulfillment, one out of nearly 28,600 will achieve an annual income of $627,000 or more1. Of course, there are more people who were either distributors in the past or never got involved in the first place. If you figure those people, the percentages look even less appealing.
As a former IBO, I’ve seen first-hand how once-strong Amway businesses have crumbled to be shells of their former selves (or disappear altogether). Like his friends, I too am concerned about how far down the rabbit hole Shaun is going. While I want him to be successful, I wouldn’t want that success to come at the expense of a large group of people who might not be making money at the end of each month.
Shaun and his wife have a long road ahead of them to reach these lofty levels in the business. While I wish them luck, I don’t envy the task ahead of them. What I would like to impart on them is that dreams can be realized through multiple means. Amway via WWDB is not the only way to get there. Should they falter in this venture, there are more opportunities out there.
Today, I am rarely in contact with anyone from my days in the business. My friends before Amway, however, are still my friends today, and that says a lot about the enduring strength of those relationships. Judging from the comments and related blog posts by his friends, I’m certain the same will be said for Shaun and Lindsay’s friends from before Amway too.
1 Also note that the first half of this PDF is a Worldwide Dreambuilders (WWDB) document that has been approved by Amway.