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Once a Black Diamond, Always a Black Diamond?

November 21, 2012

Randy SchroederRandy Schroeder is back in the saddle as a MonaVie Black Diamond, after spending the past three years as an International Master Distributor and Trainer and — more recently — as President of MonaVie North America and Europe

I wrote back in 2009 when Randy left his distributorship that MonaVie wanted a share of the tools business. Speculation turned to reality in 2012 when MonaVie consolidated training organizations under its own umbrella called MVP.

So, Randy leaves for three years and gets a full Black Diamond distributorship when he comes back to the field? I must have overlooked the rule in MonaVie’s Policies and Procedures where you can miss 36 months and get your distributorship back. Being childhood friends with Dallin Larsen certainly has its benefits, eh? Happy Thanksgiving indeed for Randy!

I guess Randy didn’t want to spend a year building his business “from the ground up” to the Black Diamond level like he did when he joined MonaVie from Agel? From his MonaVie corporate profile:

After joining MonaVie in 2008 as a distributor, Randy grew his MonaVie business to the rank of Black Diamond Executive in less than one year.

Remember all this when you hear Randy say, “If I can do it, you can too!”

I wonder what Maria Carreon, Black Diamond downline from Randy Schroeder (who — along with her now missing (ex?) husband, Grant Ferguson — was originally with Randy and Tara Schroeder at Agel) thinks about the move. We have a Black Diamond (Carreon) under a Black Diamond (Schroeder) under a Crowne Black Diamond (Merritt). What kind of re-arranging needs to be done to correct the line of sponsorship?

It’s well known that several Black Diamonds have left MonaVie in recent months. Since the Black Diamond roll-call was missing a few slots, the company figured they’d just slot in Randy like he never left?

Important Changes for MonaVie North America and Europe

Hello, MonaVie!

As many of you know, my friend Randy Schroeder introduced me to network marketing more than 20 years ago. He was, and still remains, one of the great distributor talents in this industry.

Over the past three years, we’ve asked Randy to channel his industry knowledge and expertise into a number of corporate functions, including, most recently, serving as president of North America and Europe. Recently, however, Randy came to me and expressed an interest in returning to the field as a distributor for MonaVie. While part of me will greatly miss his leadership here at corporate, the larger part of me is encouraged that Randy will, once again, be a leader in the field. This change is now in effect, so, please, next time you see Randy, express your gratitude to him for all that he has done for the company, and all that he continues to do.

The distributorship that Randy released when he became a member of the corporate team will be reinstated to him. He left as a Black Diamond and will return to the field as a Black Diamond, having asked Steve and Gina Merritt to be his sponsor. Randy will also be spending much, if not most, of his time in Europe and Russia as we prepare for the opening of Russia in 2013. In addition to Randy’s distributorship, and in order to ensure that the unity that currently exists in Europe under Randy’s leadership remains intact, Randy will also be incentivized to help distributors throughout Europe and, soon, Russia. So, for those of you who have distributors in Europe and potential distributors in Russia, feel free to call upon Randy for support. In addition, for those of you who listen to the North America weekly webinars (which, hopefully, is everyone), Randy will still be a part of these weekly webinars, along with other exceptional North America leaders.

As a result of this change in Randy’s role, a few other personnel changes have come about as well. Blake Schroeder, who has been serving as vice president of North America and Europe, will now function solely as senior vice president of MonaVie Europe and focus his full attention on continuing to grow this important region.

This leaves some big shoes to fill in North America. Allow me to address this issue and what we are doing to ensure the immediate and future success of MonaVie’s home market. As some of you may know, we are in the process of interviewing and hiring a new president of MonaVie. When this person is hired, he or she will assume a major role in leading the North America market. Over the last several weeks, I’ve met with various candidates, and I’m confident we will find just the right person. In the meantime, I will lead North America, along with my Chief of Staff Katy Holt-Larsen, and in concert with distributor field leaders and our internal team. Prior to her employment with MonaVie, Katy played a key role at eBay and has proven more than capable in her time at MonaVie. She will, without question, make a meaningful impact on our North America business.

Over the next few weeks, I will be at major functions in Japan and Brazil, markets that are reaching new historic highs on a regular basis. In fact, just a few short days ago, Japan reached a new milestone, achieving its first 1 million dollar day! In Japan and Brazil, I will be pleased to recognize many distributors who have reached new rank advancements, including new Presidential and Imperial Black Diamonds! MonaVie continues to grow throughout the world. And in North America, with the Get a VIEW tour currently underway and the official launch of VIEW coming shortly, along with a new “mystery” product in Orlando, let’s set our sights on making MonaVie “Home of the Winning Score” as we prepare to make the Orlando North America Conference, January 31–February 2, 2013, MonaVie’s best event ever!

Onward and upward,
Dallin A. Larsen
MonaVie Founder, Chairman, and CEO

Special Message from Randy Schroeder

“What a remarkable experience it has been for me to expand my overall knowledge of and love for the network marketing industry. Over the past three years, I have found myself on the management side of this fantastic company. I am so very grateful to Dallin and the rest of the executive team for granting me the opportunity to serve you as President of EMEA, and recently North America.

“I feel a kindred spirit with each of you. Please know that in my distributor role, I will be the model of teamwork and leadership that I have tried to embody and teach in my administrative roles. I will continue to conduct the web sessions regularly, and I assure you that every time a member of your group or a prospect of your group attends a function where I am present, our company and you will be fully edified and well represented. I stand ready and willing to help you, now as your peer and through the MVP community.”

—Randy Schroeder

10 Comments leave one →
  1. Rascal Teamster permalink
    November 21, 2012 9:51 am

    They ripped a page out of the Teamunist Handbook, didn’t they?

    With MV opening up Russia in the near future and Randy having been in Europe building their international business, he should have an easy time in Russia, shouldn’t he? Wonder what connections he made? Wonder how fast he’ll climb up the ranks….I mean Merrits will move up the ranks…..I mean both of them……I mean Dallin….I mean all of them?

    Is this the tail wagging the dog, or the dog wagging the tail?

  2. freedomhaha permalink
    November 21, 2012 10:08 am

    “Best event ever!!” I feel like I have heard this before somewhere, but I’m not sure….

  3. Robert Blackman permalink
    November 21, 2012 11:22 am

    Good for him. Deals are made on Wall Street and Main Street everyday. Why should Network Marketing be any different? He’s an Independent Distributor acting like a Capitalist, I love it! This isn’t church, it’s a business.

  4. November 21, 2012 3:32 pm

    For an industry populated with high-level distributors who tell their downlines members, “If I could do this, you can too!” there’s an awful lot of string pulling and backdoor deals going on.

  5. freedomhaha permalink
    November 21, 2012 5:27 pm

    Robert- Do you think this is capitalism, or crony capitalism? I would say the MLM industry is a perfect example of the latter.

  6. November 21, 2012 6:43 pm

    Like father like son….lol….we did the same.
    Went into MV with enough people to be Gold.
    Of course at the time didn’t think anything of it. It seem to be the thing to do.
    You know how it is, you see your upline do something, so you think, hey if they can do that why can’t I?
    I was proud of the fact that I was gold in MV. Now saying all this….we did do the work in Q. drive the miles payed for the gas got several tickets (moving violations)….I could never understand that though….pushing ones self to the point of utter exhaustion.
    Oh well their off my record now. And I haven’t gotten a ticket since. That’s pretty amazing seeing that I drove 180,000 miles this past year. Can someone put a FB link on this timeline?

  7. Brent Hansen permalink
    November 21, 2012 6:46 pm

    Robert, you are correct, this isn’t church. I hate to burst your bubble but it isn’t business either.

  8. Melanie Morgan permalink
    November 21, 2012 7:43 pm


    “Robert, you are correct, this isn’t church. I hate to burst your bubble but it isn’t business either.”

    Amen! Think Robert’s message was for the MLM’urs? Lest be honest Robert need not tell us it isn’t church (furthest thing from that) but he ought tell the MLM “leaders” it isn’t (a true) church either!

    Freedomhaha~ Agreed, I would also argue the “Independent.” …who honestly is “independent” in any MLM? From our experience that would be misleading at best!

  9. November 21, 2012 8:05 pm

    Once they become diamonds they’re always diamonds, just like a passing certificate from school! Unfortunately business is supposed to recognised by numbers Quarter-on-Quarter basis if that rule had come in MLM then globally most companies wouldn’t exist 🙂 And I would not have seen, Amway, Quixtar, Alticores of the world.

  10. No Team For Me permalink
    November 21, 2012 9:40 pm

    I still wonder why Dallin & Randy Schroeder keep talking about MVP as the “one universal system for all MonaVie distributors” when they know darn well Orrin is peddling his inflated priced tools and directly keeping his group from promoting the MVP system.

    Could that be one reason Randy Schroeder wanted to resign his post as President of North America? Was he upset that the company continued to look the other way when it involved Orrin? Does he know anything about whether or not Dallin has any form of equity position or profit-sharing arrangement with Orrin for his Lifescam business?

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