Notes from the Orrin Woodward LIFE Business Conference Call
Last week, an email came down from Policy Council member Bill Lewis encouraging everyone to leave a comment on several TEAM/LIFE blogs. The reward was a conference call with Orrin Woodward himself.
Sources tell me that the call was held late Monday evening. The call was originally scheduled for 10:15 pm, but it took over 25 minutes for Orrin to get on the call. According to my sources, his excuse went something like this:
Hah hah. Sorry I was sitting here working away at my desk… and all fired up… and then I look and I’m like I’ll get on 10 minutes early. The next time I looked up at my computer clock, it’s 10:36! Whoa!
Orrin should re-read the TEAM Builder’s Handbook he wrote with Chris Brady, specifically this paragraph that talks about one-on-one plans and the importance of being punctual:
For One-on-One Plans
… Show up on time. Tardiness is a sign of a lack of discipline, disrespect for the other person, or both. Be prompt. Please note, though, that this does not mean be early. You don’t want to appear eager or as if you have nothing better to do than to visit them that evening.
— Orrin Woodward and Chris Brady, TEAM Builder’s Handbook (Fourth Edition 2009), Page 86
Bill Lewis responded to Orrin’s excuse with, “No problem. We always have some late people calling in anyway.” Tell that to everyone who was on the call and waiting patiently at the prescribed time!
Prior to Orrin joining the conference, Lewis instructed everyone to post a comment on these two posts:
- THE LIFE Business and Success Thinking by Chris Brady (November 11, 2011)
- LIFE Business First Year Results by Orrin Woodward (November 5, 2012)
Bill Lewis emphasized how important it is for TEAM/LIFE to own the messaging in the top ten spots, using his “The Shocking Truth About Orrin Woodward” post as an example of how posting comments help improve their Google rankings. After “Orrin Woodward,” the next term that they apparently want to pump up in the search engine rankings is “LIFE Business.”
Last I checked, this site continues to be among the top ten search results for both terms. And, unlike Orrin Woodward and TEAM, the popularity of this site is completely organic and not gamed in any way.
According to my sources, Bill then ceded the floor to Orrin, who spoke about a new TEAM/LIFE acronym, MEO, which stands for Marketing Execution Orchestration. Supposedly, MEO is the (new?) plan to go to million people.
Orrin explained that people need to become masters at online marketing. He made an interesting comment directed — to some degree — at the critics:
I’m all for… and I think everyone has a right to an opinion. I’ll fight for someone’s right to have an opinion even if they disagree with me. But… that same token, we have the right to our opinion…
Well, that’s one thing that Orrin and I are in agreement! Critics have just as much right as proponents to talk about the LIFE Business. Personally, I encourage people who are looking at the LIFE Business to hear both sides. Research the good, research the bad, and make an informed decision as to whether or not you’ll be joining the business. Obviously, the critical stories and comments posted here shows that not everyone buys into the LIFE Business.
Orrin categorized everyone on the conference call as being part of the LIFE Business’ marketing department. Do health benefits and 401K’s come with that?
At one point, Orrin employed the time-honored MLM tactic of, “If I can do it, you can too!” He described the mere act of leaving a comment is just a few steps away from becoming a best-selling author. He used the example of Tim Marks who — by Orrin’s own admission — could barely read and blog before he became a Viking… err… best-selling TEAM/LIFE author.
Orrin also alluded to the money-making potential of a super TEAM/LIFE blogger and author. At the Coordinator or Senior Coordinator level, a TEAM/LIFE member should start his or her own blog. He said that this person — as a result of listening to thousands of CD’s and reading hundreds of books — had now become a thought leader in America. What happens after that? Let Orrin explain (bold emphasis mine):
… and the next thing you know, when you’re writing, when you can write a blog post that doesn’t take you that long cause you’re able to think on… you’ve listened to so many CD’s, read so many books. Well, you’re now in the position you go PC, you go Double PC which is right now our criteria. By the time you are Double PC, you are writing a book that is going to impact tens of thousands. You understand? At the rate of growth… it’s not going to be that long that there will be hundred thousand people on the LIFE subscription!
Was Orrin about to say that TEAM/LIFE members were able to “think on their own?” I don’t know, but I do know that they can recite quotes from CD’s and passages from books practically verbatim!
After a discussion about the Execution and Orchestration components of MEO, Bill Lewis concluded the call by telling those in attendance how special it was to get a one-on-one conference call with Orrin Woodward. Sources say that no one was able to ask Orrin a direct question, however, so I don’t see how that was a one-on-one anything.
At any rate, there’s been another call to action for TEAM/LIFE members to post comments on the two blog posts listed above. If they get into the top ten search results on Google, there’ll be another conference call with Orrin. I wonder what nuggets of wisdom Orrin and Bill will discuss then. Might I suggest answering some of these 50+ questions for the LIFE Business?