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The Team Builders Textbook… circa MonaVie

January 18, 2013

I had mentioned the The TEAM Builder’s Textbook before in a comment on the importance of punctuality. It’s time to revisit some of the other sections from this sacred text.

MonaVie is the very best in the industry!

The handbook was written back when TEAM was closely aligned with MonaVie. Read what they had to say about the purple juice concentrate in the book’s introduction:

Getting involved with MonaVie and Team provides one with the very unique chance to have both opportunity and wealth-thinking. This book is about this second component. Regardless of how great the MonaVie opportunity is (and through extensive benchmarking analysis, we happen to think it is the very best in the industry!), one must know how to utilize, build, and sustain it for the full potential to be realized in your life

We now know that Orrin received a $3,000,000 loan from MonaVie for joining the company and bringing along his distributor force. This was something he didn’t mention in his 28-point post about why MonaVie was the right business for TEAM.

Sling, Squeeze, and Side Action

This was a method TEAM used to build a network. I had previously discussed the topic back in 2011. I even provided a link to a current TEAM member’s description of the process, which you can read here. This method had been codified in the TEAM Builder’s Textbook on Page 109:

This process is referred to as a “squeeze.” It involves calling someone back (or going back to their house) once other prospects on that same team have agreed to join. Chronologically speaking, it is only fair, if you showed prospect A the plan before someone on the team (or you) showed prospect B, to ask prospect A if he or she would now like to get in and therefore have prospect B on their team. All you are doing is giving prospect A one final chance to have the teammates on his or her team that he or she would have had had prospect A signed up the moment you showed him or her the plan. It might be helpful to tell prospect A something like, “It might not be clear to you why it is an advantage to have people you don’t know yet on your team, but you’ll thank me later!”

This method of stacking and building the business is one of the reasons why Orrin Woodward was terminated from Amway in 2007.

Media War and Results

In Chapter 9, the handbook discusses the great media war that TEAM is waging. In it is described how to measure one’s success in the business:

Make your ultimate measure of success in your business journey the number of people you help along the way. Oh yeah, and as a result, you’ll probably make some money, too.

I would like to think that this site has helped people either (1) get out of the business or (2) not get started in the business to begin with. As a consequence of that, this site has saved people thousands of dollars each year by not being a part of an MLM business.


Chapter 11 has a section on the perils of cross-lining. This is where people from different organizations talk about their businesses in a way that — according to the handbook — can harm both businesses. If cross-lining is so bad, how come members of the Policy Council, many of whom are cross-line to each other, can talk to each other about the business? The only purpose of cross-lining is to control the information flow from the top down.


Gotta love the disclaimer at the end:

While the techniques and approaches suggested have worked for others, no one can guarantee that these techniques and approaches will work for you. We hope, however, that these ideas assist you in developing a strong and profitable business.

Exactly. There’s no guarantee that what may have worked for Orrin and Chris will work for the rank and file TEAM/LIFE member.

Readers: Here’s your chance to comment and discuss your “favorite” sections from the TEAM Builders Textbook.

  1. January 18, 2013 10:13 am

    *Cringe… the disclaimer… it was EXACTLY the same language at the end of every WWDB (Amway) tape I listened to… except insert “Amway” as the second to last word. I hope I don’t start having WWDB and Dean Kosage nightmares now.

  2. January 18, 2013 10:51 am

    Dear Amthrax,
    I’m wondering how did you find out about the $3,000,000 “loan” from Dallin Larsen and MonaVie that Orrin didn’t have to pay back if he met certain recruiting goals. Where did you find this information?

  3. TruthSeeker permalink
    January 18, 2013 11:29 am

    @Jackie, here you go.

    And I quote from the article, “Another was former top Amway distributor Orrin Woodward, who received a $3 million loan from Monavie he didn’t have to repay if he met certain recruiting distributor goals, according to a lawsuit Amway filed against MonaVie in 2008 that was settled last year.”

    Nice benchmarking huh?

  4. TruthSeeker permalink
    January 18, 2013 11:40 am

    Off topic, but an interesting piece of rubbish, was this blatantly hypocritical statement by dallin larsen in the same article.

    “There are companies who believe their distributors are the property of that company,” Larsen said in a 2010 interview. “I believe in free enterprise, and if distributors decide that his or her dreams and goals are better served in this company than that company, they ought to have a right [to change].”

    Later on he threatened some (Kelly Bangert) and sued others (Joe Licciardi, Rick Gutman, and only God knows who else) who try to leave his company. Hilarious!

  5. No Team For Me permalink
    January 18, 2013 1:01 pm

    TruthSeeker – I believe they also recently sued Rob Alwin & Mick Karshner, although they apparently dropped the suit after facebook lit up with all kinds of people who were shocked that MV would sue people who had been so loyal to them

  6. switch permalink
    January 18, 2013 2:27 pm

    Larsen said-
    “I believe in free enterprise…”

    Dear mr. larsen…. there’s a difference between free enterprise and the freedom of ripping people off such as cramming fruit punch down your victim’s throats and at the same time passing along unlawful claims and testimonies such as curing cancer and heart disease…

    What….are you about to tell me that never happened lifers???

    Arguably, the sickest part of team MV.

    “free enterprise”….my ass.

  7. TruthSeeker permalink
    January 18, 2013 2:41 pm

    If I could just know one thing, what the hell “extensive benchmarking” method did the charlatan orrin woodward use?

    I think he prostituted himself to a bunch of companies out there, saw who would pay him the most, then flipped a coin, did rock paper and scissors, or something quite similar. It obviously couldn’t have been their stellar compensation plan. By the time Team enrolled the gig was already up. orrin hit it big positioning everyone in one big honkin team, and the rest of the Team got to suck hind tit with the cow kickin.

    Switch wrote, “free enterprise” … ass.

    I write, “benchmarking” … ass. orrin, you are a mental midget.

  8. Melanie Morgan permalink
    January 18, 2013 7:42 pm

    Rock..Paper.. Scissors….lmao!

  9. Melanie Morgan permalink
    January 18, 2013 7:47 pm

    “Make your ultimate measure of success in your business journey the number of people you help along the way. Oh yeah, and as a result, you’ll probably make some money, too.”

    Really? Then they “probably” owe A LOT of money to A LOT of people measuring by the ‘thousands of people’ of people others brought in on the “business journey” would be the “ultimate measure!” Easy enough to prove. 🙂

  10. Melanie Morgan permalink
    January 18, 2013 7:50 pm

    BTW~ Gotta love that Team Text book…where the “cross-lining” (extreme control) and the ultimate measure of success right there in black and white!

  11. Melanie Morgan permalink
    January 18, 2013 11:20 pm

    Thee bench marking study?, Ha!, you can find that right next to the 3 million dollar (sure was suppose to be kept secret) “special deal” contingency “loan”…..bahahaha!

  12. Melanie Morgan permalink
    January 18, 2013 11:30 pm

    For orrin woodward it was a real special deal… The game-plan…Solicit, Decimate and re-arrange the groups…then Whoa-la… Presidential and get paid 3 mil…. Cha…Ching!

  13. MemoryLame permalink
    January 19, 2013 12:23 am

    You know what I love about the Team Builders Textbook? Answer: Facts are tricky things.

    In order to keep the system “pure” they had to print material like this, so that everyone got the same message. I think this book will prove to be single-handedly the most condemning piece of evidence a person – maybe a good lawyer – would need to prove inconsistencies and misrepresentations from the Team.

    Here’s another link that I suggest anyone interested in legal action take a look at:

    Take special note of the “Amway Rules” which are first mentioned in this section:
    FTC Precedent from the 1970’s

    My guess is that if you focus on collecting documentation of 2 things –

    1) FTC “Amway rules” violations here (think in the “profit sharing” tools business as a separate business altogether from the “distributors”) Did you RETAIL to 10 CUSTOMERS every month? Did you sell at least 70% of your inventory of tools or product every month? Did your up line ever suggest that they would “buy back unused/unsold inventory?

    Does the textbook mention how to do any of this to stay in compliance with the LAW?

    2) What does the Textbook say? What does it misrepresent? What did/does it teach YOU to misrepresent?

    Collect documented answers to those questions. THEN get those docs in the hands of a lawyer that cares.

    Ironically, since I’m guessing their not changing Orrin’s beautifully “benchmarked” system any time soon, you will probably find the vast majority of this textbook is still the same today. Albeit, they’ve changed the color of it so they could sell a few more. 😉

    The product is not the business remember…the business is the business.

    Enjoy the spinning wheels!

  14. MemoryLame permalink
    January 19, 2013 12:26 am

    How many times did we hear this – The answer is IN the system. The system is the answer.

    What if the real keys we need to bring this thing down, and our friends and loved ones out, is that same system?

  15. Critical thinker permalink
    January 19, 2013 6:56 am

    I remember reading about tickets and was very confused on why I paid 35 dollars for a seminar ticket, and on the ticket it said the event was until 11:00. Then my uplink said I can’t stay from 10:00 to 11:00 without a major ticket, even though the ticket I bought for the seminar said that the event I paid for was until 11.

  16. January 19, 2013 7:04 am

    MemoryLame Said

    “Did you notice Orrin … calls all distributors customers!”

    Rightly so! But they are all “independent business owners” says OW to them as the sound of that obviously serves to benefit him. Truth is in this setup he is the only person who owns a business…nah an entity, the LIEf/TEAM entity as per the legal books at the registrar of corporations. Everyone else participates at his pleasure via a revocable membership number per a registration document at LIEf/TEAM office. Thus, realistically these members cannot be anything else other than customers of and to, this entity. Then there’s that, that, FTC….urgh!

  17. No Team For Me permalink
    January 19, 2013 9:50 am

    It interesting that Orrin Woodward refers to team members as customers to outsiders. He sure doesn’t do that on stage when addressing these ‘customers’. Wonder how everyone would feel at a major if he said “I’d like to thank all of you for being my customers’.

    Also, in regard to the ‘benchmarking study’ – has anyone else heard that it was actually a guy named Brad Reese who was downline from Randy Haugen who actually recommended MonaVie. Did anyone else hear that Brad is a professional consultant who analyzes mlm companies?

  18. TruthSeeker permalink
    January 19, 2013 10:36 am

    Brad is a two-bit con man just like the rest of them. His “Emerald” Amway business fell apart long before Team or Monavie came along. Now he is selling himself as a “MLM” executive. Helped launch a food storage (VP I believe) MLM that failed, now launching a green tea MLM, but never as a distributor, always as a corporate executive. Has even dabbled in manufacturing, training etc. trying to profit from the MLM scams, but never having the guts to step into a living room and build it himself. He knows MLM sucks.

    I know that Ken Porter had been after Haugen for quite some time to join him in Monavie, but not sure if it was Reese that connected the two or not. Haugen acquiesced to orrin, and allowed orrin to sign up with Porter first. Then Haugen, Legacy, Team and everyone came in under orrin. After all, orrin was going to lead Haugen and company to the promised land.

    orrin only had to position one team in his binary anyway. It is classic, Porter gives woodward a spot (he has many) with millions of dollars of volume under one leg, orrin shoves all of his legs, plus legacy folks into one gigantic team, and he hits the jackpot.

    Not to mention the $3 million dollar bailout he got from Larsen and the, cough…cough….$40 million other dollars that has been rumored went to Amway (blood money). There was no “bench marking” involved at all, orrin SCREWED everyone in his team by taking them into a horrible business model, and all for personal gain. It was sink or swim and he had to make some “big boy” decisions. Does he get a job flippin burgers at McDonalds, or sell his soul to the highest bidder?

  19. No Team For Me permalink
    January 19, 2013 11:26 am

    Truthseeker, – that would make sense. I don’t know if it’s true, but I had heard rumors that Brad Reese was actually the one who found MonaVie, not Orrin (as he claimed with his ‘benchmarking’ study). If this is true, yet another part of the deception by Orrin. Never does he credit Brad or Randy as the ones who introduced him and did a lot of the legwork and negotiating for him. He always makes it sound as if it was him alone that did this famous benchmarking study.

  20. 1MillionLIfEs permalink
    January 19, 2013 11:51 am

    I love this FAQ (directly from the Team website FAQ):

    “How does a person become part of the TEAM?
    Any person who utilizes the TEAM training materials and buys into the culture of business leadership training available therein is loosely considered to be part of the TEAM. Typically, a person is introduced to the TEAM through members of his or her business support team.”

    When I was involved, in no way, shape, or form, did anyone tell me I was only “loosely considered to be part of TEAM”. It was ALL about TEAM – Monavie was only secondary to that. In fact I was told when they started LIFE that if I wanted back in, I could choose which I wanted to be part of (all, one, any combination of the three):

    1. TEAM
    2. Monavie
    3. LIFE

    Of course if I chose 2 or 3 (or 2 and 3), I would only be a customer and not an Business Owner.

  21. TruthSeeker permalink
    January 19, 2013 1:55 pm

    @NTFM, I know for a fact that Randy H. brought Monavie to orrin. Whether Reese was the one who introduced him to Porter or not, I have no knowledge. Whether it was Brad, or Randy, they wouldn’t want credit for that travesty anyway.

    It is plain and simple. orrin took the deal and ran the Team off a cliff. In his infinite stupidity, he probably never imagined it could have been as bad as it was. His back was against the wall, and he knew if he didn’t move quick his reputation as a “leader” was under fire. So he drums up his B.S. benchmarking garbage to try and amaze the masses with his super-intelligent engineering hogwash. He couldn’t benchmark a lemonade stand.

    Porter brokers the deal, orrin signs a contract, Larsen bails orrin’s selfish ass out (otherwise Team is bankrupted and done). The contract is fulfilled, Monavie is imploding, the Team leaves. Pretty easy to understand and follow.

    Larsen allows them to leave knowing the contract is fulfilled, and Team fades out, but never really quits Monavie, of course they are still buying juice. Everyone is allowed to save face.

    Tool sales in Monavie were in a virtual downfall. People are filing bankruptcy left and right, looks like everyone is going to have to go back to work. How do you try and increase tool sales? Simple, make “tool sales” your business, and get the hell away from the anchor called Monavie. Pretty hard to sell cds about leadership in the Monavie business when Monavie is imploding.

    We could go on and on about the Team Builder Textbook, its all rubbish, just like the Lief business.

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