TeamScam on Orrin’s Status as a Guru, Bestsellers Lists, and Social Media Rankings
LazyMan provides an quick analysis of the “bestselling” nature of the Launching a Leadership Revolution (LLR) book by Orrin Woodward and Chris Brady. His conclusion is that the book made these lists based on the efforts of a successful pre-order campaign by TEAM members at the time. There’s certainly proof that people were heavily encouraged to purchase multiple copies of the book. Here are two scans of an Advanced Order Contest that was held shortly before LLR was made publicly available:
Note the following section in the Advanced Order Contest form:
Let’s help Chris and Orrin’s book reach the top of the New York Times best seller list! Advanced orders have a tremendous impact on the success of a new book launch. In order to help Launch a Leadership Revolution become a best seller this fall, the Team will take and process advanced orders for Launching a Leadership Revolution. From now until September 30, 2007, we will be recognizing Round Table organizations with the most weekly sales. An overall winer will be recognized at the October Fall Leadership Convention.
How many copies of LLR did TEAM members ultimately end up buying, either through this contest, at Major Conventions, or through the book of the month subscription? Judging from comments that I’ve read, some ex-TEAM members have had up to half a dozen copies of LLR at one point. I wonder how many copies of LLR are in the hands of legitimate customers outside of TEAM.
LazyMan is right when he argued that Orrin Woodward has no (real) influence outside of TEAM/LIFE:
He also points to the fact that LIFE events have 10,000+ people at them. Again this points to leadership within the pyramid scheme and no influence outside it. The reason why LIFE has 10,000 people at these events is because Woodward has used these lists to position himself as an expert. It’s a circle. Allen does mention that their membership is highly motivated and organized, which further goes to show how they can game the best selling lists.
I do not doubt Orrin’s influence within TEAM. Inside of TEAM, he’s a leadership guru (false), an IAB (scam) Top Leader, and a New York Times Best Seller (gamed). Orrin and company might fool a few outsiders who don’t do their homework; those that do, on the other hand, will realize it’s just smoke and mirrors.
Orrin himself wrote that Network Marketing/MLM isn’t the ticket for everyone. Great! In that case, he should be thankful for this website and his critics; after all, we’re helping those in TEAM/LIFE come to that exact same realization.