Orrin Woodward and Oliver DeMille Want to Game the Best Seller Lists Again by Volume Loading “LeaderShift”
Here’s an email blast that was sent out to The LIFE Business members today. It encourages them to place multiple pre-order copies of Orrin Woodward and Oliver DeMille’s1 upcoming LeaderShift book (bold emphasis mine):
February 07, 2013 – 1:23pm EST
Greetings LIFE Members,
Please join us in celebrating Orrin Woodward and Oliver DeMille’s soon-to-be released book, LeaderShift: A Call for Americans to Finally Stand Up and Lead, to be released on April 16, 2013. This action-packed business fable is the culmination of Orrin and Oliver’s combined expertise and will offer every North American a deeper understanding of the Five Laws of Decline and how the respective effects are becoming increasingly evident in the United States. LeaderShift will explain this devastating phenomena in detail, motivate readers to take immediate and precise action and, most importantly, offer guidance on how each individual can contribute to not only stopping, but reversing this crippling trend.
Orrin and Oliver are proud to have LeaderShift published by the prestigious Hachette Book Group (second largest book publishing company in the world) and will hit the mainstream under the Business Plus imprint of one of the country’s most elite book publishing groups. In 2011, Hachette Book Group had a record 182 print books and 62 eBooks on the New York Times best seller list, 45 of which reached #1.
We at LIFE wish to extend our hearty congratulations and support to Orrin and Oliver as LeaderShift is pre-launched and begins to accept pre-orders, which are now available on sources such as Amazon, Barnes and Noble, etc. Due to the critically important and timely message that LeaderShift is carrying, the authors believe that Hachette Business Book Group is the best solution to deliver this message across North America. As such, Hachette maintains full rights on this publication and LIFE will not publish or distribute LeaderShift as we normally would with a book authored by one of the LIFE founders.
Orrin and Oliver are excited to be working with Hachette Book Group on this project, however, they are also deeply devoted to the LIFE community and committed to ensure win-win outcomes for everyone involved in LIFE (Members and Customers). Therefore, LIFE is offering a special invitation to its members to purchase LeaderShift and receive 40 points total for purchasing between 5 – 9 copies. In addition, LIFE will offer 100 points total for purchasing 10 or more copies (12 copies ordered equals 100 points like 10 copies ordered does). LIFE Members should see their upline for purchasing less than 5 copies for a recommended 5 point transfer per book. Purchases may be made via the web, your local book store or by placing a pre-order now – be sure to keep your receipt for PV credit after the April 16 release. All PV will be credited in the month of April – which is perfect timing for the April 27th Chart Topper Meeting in Tampa. Your upline will have further redemption instructions as we get closer to the book’s release. This special invitation runs from now through April 30, 2013. The LIFE Business will not stock this item until it is released in paperback, which is at least six months after the hardcover release. It’s important to note that after April 30, 2013, no further PV will be available from LIFE until the paperback version is released.
Furthermore, don’t miss out on the special conference call with Orrin and Oliver for “VIP Customers” in early May! Members of the LIFE community that order 10 or more copies of LeaderShift and receive 100 points qualify for the conference call and will receive a personal invitation. This is your opportunity to share a very personal, insightful hour with the authors and achieve an even richer perspective on the significant role you play in this movement.
Below are links to pre-order LeaderShift from Amazon and Barnes and Noble:
Note: Credit cards are not charged until purchase actually ships.
Order On Amazon
Order On Barnes and Noble
Orrin and Oliver will be starting a book-signing tour – more details to come. We at LIFE will keep you posted on all the latest excitement surrounding LeaderShift, including news releases and other special events.
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- LIFE (i.e. Orrin Woodward) is encouraging his distributor force to place bulk orders for his book, giving them an incentive through the LIFE multi-level marketing plan to place 5 or more copies.
- No PV will be granted after the hardcover is actually out for sale.
- After six months, when the paperback is available through the LIFE Business, you can be certain that LeaderShift is going to come down as a book of the month (BOM).
LazyMan and I went into detail how Orrin and Chris gamed the system to get “Launching a Leadership Revolution” onto the best seller lists. What they did is not new, nor illegal, in the industry, but it is “considered unethical by publishers.” Are Orrin Woodward and Oliver DeMille doing again what Michael Treacy and Fred Wiersema did with their “The Discipline of Market Leaders” book back in 1995?
During the following months, dozens of bookstores across the U.S. received similar calls. By filling the orders, a BUSINESS WEEK investigation reveals, they unwittingly aided the book’s authors and publisher in what appears to be a carefully planned campaign to inflate sales and breach the integrity of the prestigious New York Times best-seller list, along with other such tallies, including BUSINESS WEEK’s monthly list of best-selling business books. It isn’t clear whether such alleged practices would be illegal, but publishers and booksellers say they are highly unethical.
Comparing what they did with “Launching a Leadership Revolution” with “The Discipline of Market Leaders,” the answer appears to be yes. If you read the BusinessWeek article, you’ll learn that Treacy and Wiersema covered their tracks adequately well. Orrin and Oliver, on the other hand, are pretty blatant about their motives. There’s ample proof that Orrin and Chris encouraged volume orders of LLR and they are doing it again with LeaderShift.
Look, every author wants to get on the best sellers list, and of course authors are going to market their books to their fans. What’s important is how much reach these books get outside of their initial audience. The poor ranking of LLR in the marketplace today — #513,875 in Books in Amazon — demonstrates its lack of staying power. LLR may have been best seller, but in reality, it was only a best seller within the TEAM community. Outside of TEAM, it’s irrelevant.
How many copies of LLR are in the hands of legitimate customers (and not TEAM members)? I bet not many. Will we see something similar with LeaderShift? You can count on it. The vast majority of people who will own a copy (or multiple copies) will ultimately be LIFE members.
Maintaining the integrity of the lists is important for companies such as Amazon and The New York Times. Consider sending them an email regarding your thoughts on LeaderShift:
- USA Today: Email adebarros (at) usatoday.com and mcadden (at) usatoday.com
- The Wall Street Journal: john.edwards (at) wsj.com
- Amazon: @Amazonbooks
- The New York Times: @NYTBestBooks
Update February 10, 2013: Finally, here’s the blog post from Orrin Woodward himself talking about the LeaderShift bulk ordering / volume loading promotion. In it, he encourages people to move “out of the subways of life into the Metropolitan stages of the world.” I have a question to current LIFE/LIFE Training members. Are you currently in the subways of life or the subways of LIFE?
Update February 20, 2013: MLM Punisher provides his thoughts on LeaderShift.
1 Do not miss this must-read article from George Wythe University, which explains the circumstances that led to DeMille’s departure from the university he helped found. Thanks to reader @winston for sharing.