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YPR on the Perils of Edification in Multi-Level Marketing

November 29, 2013

YPR Pariah, the blogger who has writing about the dark side of the MLM company Vemma, wrote a nice post entitled Why Edification Sucks. Edification is used throughout the MLM industry as a means to make the lowest-level member believe that his uplines (and their uplines and their uplines and so on) are people worth following. YBR Pariah calls this practice a “loan of credibility” which makes the top MLM leaders appear almost infallible in the eyes of their followers — even when confronted with facts to the contrary.

The best way for someone in an MLM to take his blinders off is to go and look at how leaders from other MLM companies are edified by their membership. Is it in any way similar (or nearly identical) to how edification is being conducted within his organization? Why is that? What is the true purpose behind edification?

The path to truth starts with asking the right questions.

3 Comments leave one →
  1. December 7, 2013 3:00 pm

    This is also huge reason I left.

    If you have any decency at all, how can you introduce someone to Darkangelo/Newton/(other bankrupt round table) as someone to be trusted with a business? And how can you take regurgitated leadership talks spearheaded by a man who traded his downline for 3 million dollars?

    The answer? Edification.

    You have to hand it to Team, they would edify a moldy loaf of bread if they thought it would lead to a new cult member. “Oh yeah, good ol moldy here, his cousins have saved millions around the world with penicillin, ol’ moldy is a superstar. I can’t think of a better student of the system, on my team at least, than ol’ moldy. Ol’ moldy is gonna be free in a few month, stick with him & you’ll be free too.”

    It makes me sick to even think about it.

  2. Melanie Morgan permalink
    December 7, 2013 6:10 pm

    Ol’ moldy….lamo! 🙂

  3. Melanie Morgan permalink
    December 7, 2013 6:10 pm

    oops lmao!

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