YPR on the Perils of Edification in Multi-Level Marketing
YPR Pariah, the blogger who has writing about the dark side of the MLM company Vemma, wrote a nice post entitled Why Edification Sucks. Edification is used throughout the MLM industry as a means to make the lowest-level member believe that his uplines (and their uplines and their uplines and so on) are people worth following. YBR Pariah calls this practice a “loan of credibility” which makes the top MLM leaders appear almost infallible in the eyes of their followers — even when confronted with facts to the contrary.
The best way for someone in an MLM to take his blinders off is to go and look at how leaders from other MLM companies are edified by their membership. Is it in any way similar (or nearly identical) to how edification is being conducted within his organization? Why is that? What is the true purpose behind edification?
The path to truth starts with asking the right questions.