LazyMan on the MLM Playbook
MLM critic LazyMan provides a step-by-step guide on how to start a $500 million company the easy way. I’d put “easy” in quotes because he’s just describing the MLM playbook that countless companies have followed over the years. He breaks the process down in the following steps:
- Finding the Right Product
- Hire or Partner with Some “Doctors”
- How Do You Sell this Product?
- When Our Distributor Levels Drop…
- Hire the Famous MLM Lawyers
- Start a Charity
- When the Truth of Our Company Comes Out
- But We Have to Hurry!
- When it All Collapses on Us
How does this describe the playbook of your current or former MLM?
I liked the section on “When the Truth of Our Company Comes Out” because litigation is one tactic MLM companies use to try to silence their critics. The BehindMLM site was recently offline for several days as it dealt with a frivolous DMCA takedown notice from a former TelexFree distributor (it’s back up now). The Anti-Vemma YPR Pariah site went dark at the end of August without much explanation about what really happened.
Local and federal agencies have been especially active over the past two years in shutting down illegal companies like TelexFree, Zeek Rewards, and IAB. This past month scams like iFreeX, eAdGear, and Zhunrize have been shut down. While consumers can breathe a sigh of relief that they won’t be scammed by these companies, there are countless more popping up like the heads of hydra to replace them. Consumers should understand the warning signs of fraud, ponzi schemes and pyramid schemes. As they say, if it sounds too good to be true, it probably is!
LazyMan’s site is more than just diagraming and critiquing the MLM playbook. He has countless articles on improving your finances, be it through saving, investing, or rethinking your financial beliefs.