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Jeunesse Global Strategically Acquires MonaVie

March 16, 2015

Jeunesse Global announced today that it has strategically acquired MonaVie. From the press release:

ORLANDO, Fla., March 16, 2015 /PRNewswire/ — Jeunesse Global (Jeunesse), a leading direct selling company devoted to inspiring healthy living and youth enhancement, announced today the acquisition of MonaVie, a provider of premium nutritional products sold through a global network of independent distributors, as well as its brand mynt™, creating a leading multigenerational healthy living company with a growing emphasis on the youth movement. As a combined company, the Jeunesse brand will operate on an international platform with a network of more than 4 million distributors in over 100 countries, supporting consumers from Generation Y to Baby Boomers with numerous products to help them live healthier lifestyles.

It wasn’t long ago when Mauricio Bellora, MonaVie President and CEO, was telling distributors that all was well in the land of the purple juice company on YouTube. And, it’s been several years that a group of MonaVie Black Diamonds left the company to hawk Jeunesse’s age-defying lotions and potions. Will they now go back to promoting and praising the wonders of the acai berry?

And what about the cadre of existing MonaVie Diamonds? Will they now be recognized as high-level Jeunesse pins? Will any of them get any sweetheart backdoor deals as described by BehindMLM? How are they going to communicate this deal to their distributor force?

Update March 16, 2015: More details about the transition and deal between MonaVie/Mynt and Jeunesse Global here. Among other things, the companies say the lines of sponsorship will remain separate and cross-recruiting between the two companies will not be tolerated. We’ll see if that holds up over time.

11 Comments leave one →
  1. Jerseylamb permalink
    March 17, 2015 1:12 am

    A very surprising development, it will be very interesting to see how it pans out in light of the questions you have raised?

  2. exTEAMster permalink
    March 18, 2015 4:20 am

    The term “strategically acquires” means this was not a cash acquisition, but rather a merger. Yet distributors can’t cross recruit? So what’s the benefit for Monavie? Sounds like they get access to some cash and Jeunesse agreed to pay off a bunch of MV’s debt. What is the benefit for Jeunesse? Well no one agrees to pay off another company’s debt as a favor. So some of the money that was swimming upstream to the MV execs from its sales force is probably now going to start landing at Jeunesse. And most CEOs don’t want to have partners who are selling competitive products so my guess is the current MV executive team will pretend it’s “business as usual” but they know they will all probably be working somewhere else within 12-18 months.

  3. Jerseylamb permalink
    March 18, 2015 10:17 am

    I think you are right, the writing is on the wall for MV Execs and I dare say there will be repercussions for distributors – time will tell?

  4. freedomhaha permalink
    March 19, 2015 3:26 am

    Jerseylamb- Isn’t 99% of distributors losing money punishment enough?

  5. Jerseylamb permalink
    March 19, 2015 4:02 am

    You would think so freedomhaha however, in MLM people often lose much more than money i.e. friends, credibility and self-worth etc, etc.

  6. freedomhaha permalink
    March 19, 2015 5:25 am

    Jerseylamb- I can relate to that experience albeit on a small scale because I got out after 13-14 months. Thank goodness I found this site!!

    I am very thankful every single day for the people that contributed here and saved my life.

  7. TruthBeTold permalink
    April 26, 2015 10:58 am

    Don’t get too excited about this so called strategic acquisition, because there never actually was one, Those currently in power (TSG controls Monavie – http://www.tsgconsumer.com) on both sides are in fact lying. Jeunesse only purchased Monavie’s debt not the company. Also, don’t be surprised if you see Monavie go into receivership very soon.

    Jeunesse is only interested in gutting Monavie for it’s distributors (they think there are 1mil but there are only about 25k active), and they also need access to Monavie’s current markets where Jeunesse could never get approvals, They have zero interest in any of the products and they will kill both Monavie and Mynt products once they dump whatever is left in the warehouse.

  8. Jerseylamb permalink
    April 26, 2015 11:49 pm

    Spot on TruthBeTold!

  9. May 9, 2015 8:20 pm

    The Salt Lake Tribune is reports on the “spectacular rise and fall” of MonaVie as the company faces foreclosure. Did Jeunesse buy it just to get access to its distributor force? http://www.sltrib.com/news/2491834-155/utah-based-monavie-faces-foreclosure-after-spectacular

  10. Jerseylamb permalink
    May 9, 2015 11:48 pm

    Well, far be it from me to be cynical but, as the company has no real value one can only conclude that the owners of Jeunesse had one thing in mind i.e. to get their grubby little hands on the “genealogy” and you can take that to the bank!

    The meteoric rise of Monavie to a $Billion in sales of a so-called ‘miracle juice’ and the subsequent fall into oblivion stands as a grave warning to all get-rich-quick wannabees.

    It is interesting to note that people like Brig Hart the former Amway ‘kingpin’ milked Monavie for all it’s worth before selling his interest and starting his own mlm company… all in the name of God – of course!

  11. June 25, 2015 9:02 am

    MV is getting gutted, bought out, strategically acquired…MV distributors have nothing to worry that about because hey like all other MLM’s out there, they too “own their own business”, don’t they?

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