Jeunesse Global Strategically Acquires MonaVie
Jeunesse Global announced today that it has strategically acquired MonaVie. From the press release:
ORLANDO, Fla., March 16, 2015 /PRNewswire/ — Jeunesse Global (Jeunesse), a leading direct selling company devoted to inspiring healthy living and youth enhancement, announced today the acquisition of MonaVie, a provider of premium nutritional products sold through a global network of independent distributors, as well as its brand mynt™, creating a leading multigenerational healthy living company with a growing emphasis on the youth movement. As a combined company, the Jeunesse brand will operate on an international platform with a network of more than 4 million distributors in over 100 countries, supporting consumers from Generation Y to Baby Boomers with numerous products to help them live healthier lifestyles.
It wasn’t long ago when Mauricio Bellora, MonaVie President and CEO, was telling distributors that all was well in the land of the purple juice company on YouTube. And, it’s been several years that a group of MonaVie Black Diamonds left the company to hawk Jeunesse’s age-defying lotions and potions. Will they now go back to promoting and praising the wonders of the acai berry?
And what about the cadre of existing MonaVie Diamonds? Will they now be recognized as high-level Jeunesse pins? Will any of them get any sweetheart backdoor deals as described by BehindMLM? How are they going to communicate this deal to their distributor force?
Update March 16, 2015: More details about the transition and deal between MonaVie/Mynt and Jeunesse Global here. Among other things, the companies say the lines of sponsorship will remain separate and cross-recruiting between the two companies will not be tolerated. We’ll see if that holds up over time.