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Salt Lake Tribune on the “Spectacular Rise and Fall” of MonaVie as it Faces Foreclosure

May 9, 2015

Remember at the beginning of the year, MonaVie CEO, Mauricio Bellora, talking about all of the great things planned for the acai juice company? Remember how they poo-pooed the talk of financial crisis that former distributor turned Master Distributor turned distributor, Randy Schroeder, was spreading? Recall the spin around the acquisition of MonaVie by Jeunesse Global just a little while back?

Well, the Salt Lake Tribune has new details on the real backstory behind the New Year’s video from MonaVie and the sale to Jeunese Global, detailing the spectacular rise and fall of MonaVie as it faces foreclosure and lawsuits.

BehindMLM has additional details on the downward spiral of MonaVie.

A reader writes that all “MonaVie distributors are being encouraged to start promoting Jeunesse skin care products and start de-emphasizing MonaVie’s line.” Is this the end of the line for the purple juice concentrate company?

9 Comments leave one →
  1. May 11, 2015 5:06 am

    Mene, Mene (God hath numbered thy kingdom and brought it to an end). Tekel (thou art weighed in the balances and art found wanting). The most grievous part to our family was when a young family member who was in the last stages of brain cancer was approached by a Monavie toting disciple and was told it could cure him. I’m sure these people meant well as they were probably parroting what they heard from the stages at their majors. Our hearts break for others who were likewise approached with empty promises and similar experiences by ‘Monavie’ believers. Orrin and company don’t understand the grief they have caused families, and as far as we are concerned their obtained wealth is nothing but blood money.

  2. exTEAMster permalink
    May 13, 2015 5:36 pm

    All MLM’s recruit by trying to convince prospects that there’s no security when you work for someone else. Yet how many people have invested thousands of dollars and countless hours, sacrificed or damaged relationships with family and friends, in order to build a business focused on the life-changing products of this or that company only to have it all disappear when the MLM company dissolved or aligned with ssomeone else?

  3. May 18, 2015 3:56 pm

    @exTEAMster – Excellent comment. Something to ask MLM participants when they play the traditional businesses / corporations are bad card.

  4. noteam permalink
    June 2, 2015 6:08 pm

    Anyone catch the article in the SLC Tribune last week where it was revealed in the courtroom during the TRO (temporary restraining order) proceedings that the price Jeunesse paid for MV was only $15 million? For a company that has done billions of dollars in volume? That is unheard of.

  5. June 3, 2015 8:09 pm

    The longer I’m away from it, the more ridiculous the “perks” of “being free” via MLM sound.

    Yes, semi-successful MLM’er, you can sleep until 9:30 AM on a Tuesday.

    You’ll also still be at Tim Horton’s at 1 AM with your “team” and your 8+ hour work day included a 5:30 PM appt hustling Holiday Inn conference room chairs for your RT’s weekly.

    Meanwhile, you missed a night with your kids and spouse, which is similar to just about every other night of the week, including weekends. What a crock that sell is.

    This doesn’t fall under this thread per se, I just wanted to get it off my chest.

  6. Former Round Table permalink
    June 5, 2015 6:09 am

    PJ, I am with you 100%! I will take a 9 to 5 workday over the life of MLM. Not only are the hours much more reasonable, but I love the freedom to just meet and enjoy people without constantly wondering if I can recruit them into my business. Now THAT is freedom!

  7. freedomhaha permalink
    June 10, 2015 8:04 am

    Former RT- “I love the freedom to just meet and enjoy people without constantly wondering if I can recruit them into my business. Now THAT is freedom!”

    You summed it all up here! Can’t tell you how much better my life is relationally as well as financially since I have “unplugged” from Team Cult.

  8. June 19, 2015 10:04 am

    Thought I’d meander back in here, oy gevalt, is TEAM still up and running? Wonder what Woodworm would do when MonaVie does shut down…probably latch on to another shady MLM that don’t give two hoots about integrity. Oh, and whatever happened to good old Dallin Larsen…did he get kicked in his butt?

  9. June 25, 2015 8:53 am

    “Jeunesse paid for MV was only $15 million? For a company that has done billions of dollars in volume? That is unheard of.”

    You know how the non-truth “own your own business” is an empty sack in the tight clasp of an MLM adherent’s hand, I see no distance in that MLM companies have no organically inherent but fictional value as well. I cannot cease to be shocked that someone paid as much, actually.

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