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The Frugal Nexus concludes LIFE “is one of the worst business decisions you could ever make.”

June 23, 2015

A trackback was posted on my site the other day, pointing to a review of the LIFE business written by The Frugal Nexus. It so happens that the author, who writes about frugality, anti-consumerism, and authenticity, was recently prospected by a LIFE member in Canada.

His review of the LIFE business gets straight to the point and is highly recommended reading. The Frugal Nexus (TFN) takes a rational and analytical look at the business from several angles and concludes that getting involved with LIFE “is one of the worst business decisions you could ever make.” He compares the 40% turnover rate with that of the 26% turnover rate in the call-center industry. The 40% figure is actually out-of-date, as there is a new IDS (our detailed analysis is coming soon) that shows that 51% of LIFE members do not renew after a year!

He also addresses the tactic used by LIFE to create honey-pot websites that are designed to persuade people that LIFE is really a good business and “how Orrin Woodward is the best thing to ever grace the earth.” This is something that I’ve written extensively in the past, and it’s good that others can see the true motive behind these defensive click-bait websites. I especially liked TFN’s rebuttal to the tired MLM argument that the corporate world is a pyramid.

Their main point was “every organization is a pyramid” is true, but in most conventional pyramids you get “fairly” (at least minimum wage) compensated for your time and you often would not have to spend your time recruiting others for no pay. I think they are mistaking hierarchy for pyramids, hierarchy are a feature of human society, in all facets of life. However the difference between a normal pyramid in Acme corp, verses a MLM pyramid is that a MLM pyramid has to grow necessarily, even exponentially for any of the lower echelons to expect payment. So while a pyramid is a hierarchy, not all hierarchies are pyramids in the MLM sense.

I want to publicly thank The Frugal Nexus for taking the time to write this review of the LIFE business. Prospects need to see both sides of the story and hard facts and analysis of the numbers that LIFE provides in its IDS. The LIFE member that prospected TFN has been in the business for two years but still has a full-time job. I can only imagine how much money this person has “invested” in the LIFE business over that time period. All those books, CDs, weekly seminar tickets, and major function tickets — how could the LIFE member have invested that money and time differently to better his life today? The Frugal Nexus has a similar wish for the LIFE member:

I hope the LIFE rep eventfully ‘wakes up’ from the ‘financial matrix’ he created for himself. LIFE demands that you double down to try to recoup anything, like a problem gambler taking another spin, forever chasing it.

15 Comments leave one →
  1. June 23, 2015 12:13 pm

    Holy cow! 50% turnover in a year!? They’re gonna hafta have some serious growth if they are going to hit a million within 16 years, let alone 16 months.

    I wonder if they are having trouble keeping the plates spinning these days?

  2. exTEAMster permalink
    June 24, 2015 3:41 am

    That’s one of the biggest problems with the LIFE business. Even if you like the first books and CDs you’re exposed to, you aren’t going to want to keep receiving them month after month after month. You’ll find a few that you like and want to refer back to, but then you’ll reach a saturation point. If you’re not interested in building a business, you’re probably done buying from LIFE. So they’re selling a product that is not replenishable. The true product, in essence, is the business itself and once people realize what it’s going to take in terms of the financial commitment and the time commitment, I’ll bet that turnover rate is almost 98 percent in two years.

  3. freedomhaha permalink
    June 24, 2015 2:08 pm

    I can’t wait for the new IDS analysis!!

    Thank goodness for this site!

  4. Missouri permalink
    June 27, 2015 7:01 pm

    If anyone is thinking about this business don’t do it. I have lost family members to this cult going in three years now. They are chasing a dream and alienating true friends and family while the rest of us help them care for their home and kids. Always off to some meeting , weekend or hanging out with mysterious friends we do not know. The books and cds we get as gifts are piling up. I am so frustrated and so thankful I can come to this site once in awhile and express my sense of loss. Maybe it will help this whole thing cave quickly so I can have my family back.

  5. freedomhaha permalink
    June 30, 2015 2:08 pm

    Missouri- I have many friends that I want back from this cult as well. Here is to hoping the sick joke is over sooner rather than later.

  6. Robb Huebner permalink
    July 1, 2015 10:15 pm

    There’s a problem when a friend of 30 years takes you unknowingly to one of these seminars. I dearly love my friends that have recently gotten into this and its not something I’ll ever allow myself to lose them over but there is no way I’d do this. I’d like to show him and his wife this site to show them the true workings behind these before he loses anything more although he wont lose me.

  7. July 3, 2015 11:36 am

    As the author of The Frugal Nexus, I want to thank you for your review of my article and I want to thank you for the vigilance you have in elucidating the dangers of LIFE and MLM. I hope people doing research stumble upon Amthrax to get a rational account of why LIFE is a bad business decision.

    P.S thanks for the updated figure.

  8. Missouri permalink
    July 5, 2015 4:29 pm

    Robb, I didn’t think I.could lose my family either. I thought it was their choice. The loss is inevitable though as they spend so much time away at conferences and less time with family. We do not know each others’ friends any more, which makes conversation difficult. And if we do get into conversations about meaningful topics – the kind that deepen your relationship – they always end up saying “that is why we are involved in LIFE Leadership….” I can’t say anything about my JOB, politics, finances, religious beliefs… Anything without the topic turning to their business and their “Friends” and enlightening new resources I should read (which are expensive regurgitation of things I have already read). So I WANT to be disassociated from their business choice and not have it affect how I feel about them, but we are left with nothing to talk about other than the weather. (Until I get the courage to just blow the whole thing up and tell them how deeply wrong all of this is, how I completely disagree with everything they are doing and all it has cost them, cost our family.)

  9. noteam permalink
    July 5, 2015 5:55 pm

    They isolate themselves from the rest of the world. It’s an us against them mentality. They keep them up late every Tuesday night. They have them out showing plans 15 times a month. When you add in follow-ups, coaching sessions, phone calling sessions and the monthly open, that leaves them no time for outsides. Their total life is consumed with “LIFE”. Then they are brainwashed by listening to all the CD’s and the conference calls. And now, the book of the month is always written by one of the leaders. This month, it’s Claude Hamiltons book on Stinkin Thinking. Orrin & Chris write a few books a year, Tim Marks has written a couple. They are totally controlling the input of everyone in the cult.

    Then, the sheep have been isolated from family and friends and have no one to turn to once they finally realize they have lost tens of thousands of dollars and are headed no one in this scam. As a result, most people stay much longer than they know they should because they have nowhere to go and are ashamed to go back to family and friends and admit they were wrong.

    For anyone still in this cult…we were all there. Yes, you will eat a bit of crow. But not as much as you think. Would you rather continue to lose tens of thousands of dollars a years and lose all the memories with your kids??? Get out now. Your only regret will be not getting out sooner, as thousands of us have learned. Trust me, you are not alone. All those hundred of people you saw come and go in your city already realized this.

  10. freedomhaha permalink
    July 6, 2015 4:36 pm

    Noteam- I wish we could pin your last post to the top of this site. Great, great stuff!! If you are in and reading this those that left will accept you. We really just want you to get out and save yourself while we get our lives back!

  11. Former Round Table permalink
    April 18, 2016 4:49 am

    Life Leadership apparently had a convention this past weekend. Someone posted on Facebook that Orrin and Laurie Woodward were recognized as Crown Life Coaches. Does anyone else think that poor guy has horrible self-esteem? I mean, he CROWNED himself to prove he is a big shot.

  12. keep-it-real permalink
    April 18, 2016 8:39 am

    He must have needed an ego boost after the recent loss of a significant portion of his business to Bonvera. They also need to boost the appearance of Orrin as a guru which took a hit after people left…..

  13. April 26, 2016 1:17 pm

    I’m just waiting to see the big million people announcement in November!

  14. Anonymous permalink
    March 14, 2019 5:35 am

    Anybody know anything about the C4 cryptocurrency Life Leadership is announcing on their website?


  1. A Recap of a LIFE Leadership Opportunity Meeting in Canada | AMTHRAX

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