Bonvera and Extroda, the new MLM and Tools company from Tim Marks and other Ex-TEAM/LIFE Members
Bonvera is the new multi-level marketing company from former LIFE Policy Council member Tim Marks and key ex-LIFE members. Extroda is the new “system” or company that will teach someone how to build a successful Bonvera company.
There’s a launch video about Bonvera that will be familiar to anyone who has ever been prospected by or participated in an MLM venture. What does Bonvera sell today? Energy drinks and bars.
Stop me if you’ve heard this story before.
The company says that they “won’t stop adding products” until they have “everything you want.”
We’ll see about that. It would be instructive to know the manufacturer that creates Bonvera’s Phyzix-branded energy drinks and energy bars. It would not surprise me if that manufacturer made other white-label products for other companies (including potentially other MLM companies).
From the Bonvera trademark application, here is a list of markets that the company may be selling in the future:
Multilevel marketing business services featuring energy drinks, energy bars, nutritional supplements, personal care products, cosmetics and skin care products, consumer electronics, general consumer merchandise and general consumer goods, home furnishings, and home appliances, household cleaners, soaps, laundry products, jewelry, pet supplies and health aids; Providing a website featuring information on multi-level marketing business services; Providing and implementing incentive and awards programs for independent sales representatives to promote the sale of products and services to others and the recruitment of additional independent sales representatives; Computerized online ordering services featuring energy drinks, energy bars, nutritional supplements, personal care products, cosmetics and skin care products, consumer electronics, general consumer merchandise and general consumer goods, home furnishings, and home appliances, household cleaners, soaps, laundry products, jewelry, pet supplies and health aids
Remember that the principals behind Bonvera and Extroda once were a part of Amway at the turn of the century before leaving unceremoniously in 2007. Between 2008-2011, they were at MonaVie, selling high-priced purple juice concentrate packaged in wine bottles. Later, they hawked leadership products for LIFE from 2011 to the end of 2015. Here’s a video of Tim and Amy Marks when they were part of MonaVie:
And another when Marks was promoting LIFE:
On Twitter, Bonvera distributors are seemingly pumped, tweeting our their excitement for their new venture.
Someone needs to remind them that it’s 2016, not 1999. Remember when Quixtar was going to lead the e-commerce charge?
Joe Darkangelo is recycling an old phrase of his from his MonaVie days (substitute juice for drink):
The Extroda system costs $49.95/month and includes 8 downloadable files each month and some kind of presentation to share the opportunity with others. Will there also be weekly seminars, monthly meetings and quarterly major functions? Will the cost to attend those functions be similar to the ones in the LIFE business?
Here are some tweets from the Bonvera launch events in Toledo, Ohio and Tampa, Florida this week:
- How many of those people were formerly part of the LIFE business?
- How long they’ve been planning this departure behind the backs of the leaders of LIFE?
- How long have they been dissatisfied with the LIFE business?
- How long have they been posting positives about the LIFE business on social media while at the same time talking with others about how they were going to leave?
- At what point did the leaders in LIFE know that a mass defection was being planned?
It’s interesting to compare and contrast the tweets from Bonvera/ex-LIFE members and those still in LIFE. Will there be passive aggressive tweets from those still in LIFE? Do Bonvera members have any parting shots (veiled or unveiled ) at LIFE?
Readers – If you find any, post them in the comments section below.
It will also be worth watching the Twitter accounts of these new Bonvera members over time to see if their enthusiasm remains the same or wanes one, two, or three years down the road.
Finally, here’s a YouTube video from HBRN’s Leadership Factory with Tony Cannulli and LIFE founder Orrin Woodward. Their guest on this episode was Tim Marks, who talks about his book Voyage of a Viking and how he turned defeats into lessons for future victories:
Something tells me that Marks won’t be appearing on a future segment of this show.