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Remembering the Shaq Bar

July 26, 2008

Shaq with Rich DeVos

Back when Shaquille O’Neal was a member of the Orlando Magic, the professional NBA team owned by the DeVos family, Amway sold a product called a Shaq Bar. I bought case of these energy bars, and let me tell you, they were digustingly bad. Think dry cardboard, and you’d have a good sense of what they tasted like. Deb, a frequent posted on the QBlog Forums, agrees:

I guess that ANYTHING, when compared to the “Shaq Bar” – tastes OK. The Shaq Bar, besides being a marketing nightmare, was without a doubt the nastiest tasting, tooth-yanking thing on earth.

In fact, the Shaq Bar was sooo bad, there’s barely any mention of it on the Internet anymore, and I could find no photos of it. I can understand the desire to buy from your own business, but there are limits, even to the most hardcore and devoted IBO! I was beyond saving at the time, however, and I probably bought a few extra cases just in case I learned to love them.

Fortunately, Shaq left town for the Lakers, and Amway quietly — and to the cheers of IBOs stomachs everywhere — thankfully discontinued the Shaq Bar a year or two later.

What other Amway products were memorable to you — perhaps for the wrong reasons?

13 Comments leave one →
  1. July 26, 2008 6:59 am

    You’re really dating yourself. What’s next, breaking the SA8 apart with a pick ax? The different colors of LOC?

    Okay, I’ll play. do you remember the terrible pizza kits? They had pre-made pizza crust, and I think the tomato sauce and cheese. I’ll slam dunk that cardboard up against the Shaq Bar cardboard and give Shaq a facial every single time.

  2. July 26, 2008 7:00 am

    In fact, Orrin’s picture in the thread below looks like he’s still trying to pass one of those pizzas.

  3. July 26, 2008 9:25 am

    Sorry, I don’t remember those pizza kits. From what you say, that’s a good thing.

    I figured I’d inject some humor into this web site, talking about things that we can all agree on!

  4. July 26, 2008 9:39 am

    The tool scam is something we can agree on, and it’s a joke. Just not a funny one. Speaking of jokes, check this one out:

    Here’s a video analogy: Mike McCormick, the lawyer on the Forbes site, is the wife (naturally), the gun is the tool scam discussion, and me and the rest of the pissed off IBO’s are the husband. Enjoy.

    You should also check out Mike’s posts and my responses on the Forbes site. Now THAT is funny stuff!

  5. July 26, 2008 10:16 am

    A few years back, with shades of Perfect Water, Amway Europe launched “magnetic coasters” that “changed the molecular structure of the water” or any other liquid in a glass above them, making it healthier, taste better, blah blah blah.

    They got a blast of an email from me about that one! The type of products that give MLM a bad name.

    Gone now thankfully.

  6. July 26, 2008 12:05 pm

    Did drinking the coaster water give IBO’s a magnetic personality?

    I think A/Q was a bit lazy when they associated themselves with PW (both of them, how ironic!), but responded well once the various blogs called BS on PW.

    A/Q sure didn’t get the BS feedback from the upline, they were too busy tipping and stretching others on youtube, stages, and living rooms.

    Nothing new, of course. The LCK’s have stretched the truth beyond comprehension (it’s called lying), and have tipped IBO’s for their loose change for decades.

    I’d be willing to bet the PW “demos” are still going on in living rooms, and perhaps even some stages.

    That idea gets me Perfectly Steamed, and the LCK’s need to be put on Perfect Ice until hell freezes over. Why, because the LCK’s are Perfectly All Wet.

  7. July 26, 2008 12:13 pm

    Just checked, they STILL have Perfect Water videos on youtube, and now have a Spanish version, apparently. Perfecto Agua?

  8. Joecool permalink
    July 28, 2008 1:43 pm

    I remember the Shaq bars. I remember the message from upline was, use the NBA and Shaq as a way to counter the criticism. Afterall, the NBA and Shaq couldn’t possible be wrong about the Amway business right?

  9. TexasSinkholeFan229 permalink
    April 2, 2010 3:44 am

    Shaq bars weren’t gross! They were one of the most delicious candy bars in history, and each bar was like 6 ounces of candy. If memory recalls: peanuts, nougat, crispy rice, chocolate, caramel. And they were like 50 cents. I used to go to the Chevron next to my house and get two Shaq bars and a 40 of Old English, and that was dinner for the day. Good times!

  10. mikey permalink
    June 27, 2011 2:19 pm

    the shaq bar you are thinking of is different.
    this giant bar was granola-esque and held together with i assume corn syrup, yet was surprisingly very hard. It had a thick silver foil wrapper with purple text if I remember correctly.

  11. Mike Mikolajczyk permalink
    September 16, 2017 4:09 am

    I had the something Trax sweeper for probably 20 years but finding replacement parts and not being prospected got to be too difficult. I. Also had a piece of the stainless cookware until about 4years ago. Not sure if my parents still have the whole set we bought them as a gift.

  12. Craig Winans permalink
    April 7, 2021 2:03 pm

    I worked at Nutrilite when they made the Shaq Bars. I was in Tableting different department). We, the employees, use to call them shit bars, lol. They were horrible tasting if you ate them the first month or so after they were made but if you waited a few months the taste got better but never great.


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