MonaVie Liquidates Your Diet and Your Wallet

So, MonaVie has finally launched its weight-loss product, RVL, this past week. Amidst all the fanfare, a couple things were made clear. Even though distributors have been drinking the elixir from God for years now, they are still fat and unhealthy. Enter RVL to save the day! Instead of eating real foods like fruits and vegetables, you are now encouraged to replace breakfast and lunch with a RVL shake, snack bar and a shot of purple juice concentrate¹.

Of course, going on this diet plan is not free (is anything in MonaVie free?), and that’s where the second part of equation comes in. Weight-loss and nutrition through MonaVie costs a lot! With tubs of RVL and bottles of MonaVie costing hundreds of dollars a month — not to mention the dollars spent on tools and function tickets — distributors are going to go further and further into MonaVie debt.

What if you’re a healthy person who doesn’t need RVL? Will you be strongly encouraged to use and sell the product? What about the other MonaVie products? From my time around Amway and MonaVie, I’ve noticed this impulse — cultivated heavily from stage — for distributors to want to buy everything: the latest CD, Starter Pack, product samples and marketing materials. Systems like TEAM and R3Global are more than happy to take your cash and credit card to satisfy this artificially-generated need. Once the rush from the event wears down (or years after you have quit), do you realize how much you’ve been hoodwinked into buying all this useless crap.

Let’s wait a year to see if — in the happy, smiling photos from TEAM, R3Global and MonaVie events — people are really slimmer and healthier. If they continue to be fat, obese and clearly in poor health², what does that say of the company and its products? What about the leaders who are hawking these products? If the they can’t themselves walk the walk, why should people follow them?

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¹ Since you will likely die from subsisting on that kind of diet 24/7, the company does encourage RVL users to eat a sensible, healthy and balanced dinner made from real food.

² My theory on some of the before-and-after photos is that these people devoted significant time into physical exercise and training. It’s not just RVL working, folks.