I received the following comment the other day:
Amthrax something called allysian sciences popped up and I thought you might find a certain “Dean Grey” on the management team familiar. Worth checking out looks very familiar
Clicking to the Allysian management page, there’s a Dean Grey listed as Master Architect. The photo bearings a striking resemblance to former Amway Diamond, Dean Kosage. The bio attached to the photo sounds like something Dean would say about himself too — heavy on the accolades without much detail on the actual companies he was previously involved with (Amway).
Here’s a portion from Dean Grey’s bio on Allysian’s management page:
Seeing a need for entrepreneurs to be discovered in a faster and more simplified, way instead of trying to be ranked high on Google for example, Dean developed TAGS, a 100 million dollar plus platform, with some of todays largest and well known Investors and CEO in North America.
TAGS looks like it’s the new name for Zooplr, Dean’s last company as far as I know. The Zooplr website doesn’t seem like it’s very active today. I’d like to see some concrete facts regarding this $100 million dollar platform and a list of the investors in this company. Anyone care to share these facts with us?
Dean’s personal website at DeanKosage.com seems to have been shut down at some point between May, 2014, and today. His Twitter page hasn’t been updated since July, 2014, either. Did Dean officially change his name from William D. Kosage to Dean Grey? Is this what he’s been up for the past year?
Update May 20, 2015: A Google search turned up a 2014 legal notice announcing Kosage’s intention to change his name in La Presna San Diego, a weekly bilingual newspaper in San Diego. Check it out here:
Here’s a brief excerpt from the notice:
ORDER TO SHOW CAUSE
FOR CHANGE OF NAME
TO ALL INTERESTED PERSONS:
Petitioner: WILLIAM DEAN KOSAGE
filed a petition with this court for a decree
changing names as follows:
WILLIAM DEAN KOSAGE TO DEAN GREY
The hearing was held on November 25, 2014 at 8:30 AM at the Superior Court of San Diego. Based on this evidence, it’s reasonable to conclude that Dean Grey is indeed the former William Dean Kosage, formerly of Amway, Freestyle, Zooplr, and more.
As for Allysian, the company sells various pills, powders, and chocolates using an MLM system. Olympian speed skater, Apolo Ohno, is listed as one of the founders. The other founder is Rod Jao who was previously involved with All In Energy and Amway Global. Oz at BehindMLM goes into more detail about Allysian’s MLM compensation plan and ultimately concludes that it’s a “product-based pyramid scheme” and “perhaps should be avoided altogether.”
Remember at the beginning of the year, MonaVie CEO, Mauricio Bellora, talking about all of the great things planned for the acai juice company? Remember how they poo-pooed the talk of financial crisis that former distributor turned Master Distributor turned distributor, Randy Schroeder, was spreading? Recall the spin around the acquisition of MonaVie by Jeunesse Global just a little while back?
Well, the Salt Lake Tribune has new details on the real backstory behind the New Year’s video from MonaVie and the sale to Jeunese Global, detailing the spectacular rise and fall of MonaVie as it faces foreclosure and lawsuits.
BehindMLM has additional details on the downward spiral of MonaVie.
A reader writes that all “MonaVie distributors are being encouraged to start promoting Jeunesse skin care products and start de-emphasizing MonaVie’s line.” Is this the end of the line for the purple juice concentrate company?
Jeunesse Global announced today that it has strategically acquired MonaVie. From the press release:
ORLANDO, Fla., March 16, 2015 /PRNewswire/ — Jeunesse Global (Jeunesse), a leading direct selling company devoted to inspiring healthy living and youth enhancement, announced today the acquisition of MonaVie, a provider of premium nutritional products sold through a global network of independent distributors, as well as its brand mynt™, creating a leading multigenerational healthy living company with a growing emphasis on the youth movement. As a combined company, the Jeunesse brand will operate on an international platform with a network of more than 4 million distributors in over 100 countries, supporting consumers from Generation Y to Baby Boomers with numerous products to help them live healthier lifestyles.
It wasn’t long ago when Mauricio Bellora, MonaVie President and CEO, was telling distributors that all was well in the land of the purple juice company on YouTube. And, it’s been several years that a group of MonaVie Black Diamonds left the company to hawk Jeunesse’s age-defying lotions and potions. Will they now go back to promoting and praising the wonders of the acai berry?
And what about the cadre of existing MonaVie Diamonds? Will they now be recognized as high-level Jeunesse pins? Will any of them get any sweetheart backdoor deals as described by BehindMLM? How are they going to communicate this deal to their distributor force?
Update March 16, 2015: More details about the transition and deal between MonaVie/Mynt and Jeunesse Global here. Among other things, the companies say the lines of sponsorship will remain separate and cross-recruiting between the two companies will not be tolerated. We’ll see if that holds up over time.
Oz at BehindMLM has a fantastic article about MLM Business Development Arrangements (BDA), backroom deals that happen between MLM companies and high-level distributors from other companies. BDAs are a means by which these distributors are enticed to leave their current company to go over to the new MLM opportunity.
We’ve hinted at these backroom deals in the past before. The Salt Lake Tribune previously described the $3 million dollar loan that MonaVie made with Orrin Woodward. Seeing Robert Dean move from company to company has led many to wonder what kind of money is being exchanged behind all this MLM hopping. Oz details how Jeunesse Global enticed Matt Nestler, “25 year veteran in the multi-level marketing industry,” to join its company with a 6-month $15,000/month incentive to bring volume to the company.
Jeunesse saw the acquisition of Nestler and Kevin Giguere (Nestler’s immediate downline from a previous MLM opportunity) as an investment.
The BDA required Nestler to generate enough sales volume for the company to make back what it agreed to invest in him and Giguere over his first six months with the company.
Oz describes what happened next as “cloaks within cloaks, daggers within daggers. With so many possible layers of subterfuge, backstabbing and betrayal in play, it’s difficult to get a clear sense of what exactly went down.” Much of the detail he shares has been gleaned from a lawsuit filed by Nestler against Jeunesse Global, which he accuses of the following six counts:
- breach of contract (Jeunesse)
- breach of The Implied Covenant of Good Faith and Fair Dealing (Jeunesse)
- tortious interference with (Nestler’s) contract (Kevin Giguere)
- interference with Nestler’s business relationships (Jeunesse and Giguere)
- tortious and civil conspiracy to interfere with Nestler’s business relationships (Jeunesse and Giguere) and
- violation of The Florida Deceptive and Unfair Trade Practices Act (Jeunesse)
Read the rest of Oz’s post to get a glimpse at the backroom deals that often accompany top distributors leaving one company to go to another “amazing” opportunity.
For those at the bottom-rung of an organization or just starting out, this could be what really happens at the top of your company. Your chance of being successful at your MLM — just like Mr. and Mrs. so-and-so — is not as good as you might think or are led to believe. As Oz puts it:
Meanwhile what of Jeunesse’s affiliates. In this snapshot of the upper echelons of the Jeunesse affiliate-base, what hope does a regular affiliate just starting out to compete?
It certainly sounds like if you’re not getting your own secret backroom deal when you join Jeunesse, then you’re probably under someone who is.
And can you be sure they’re then acting in your best interest, or theirs.
Prosperity gospel (or health and wealth gospel) is commonly used by those at the top of multi-level marketing companies to lure people into their fold. The new person is mesmerized by the rags to riches story of the leader and is convinced (or brainwashed) into thinking that he too can enjoy the fruits of prosperity by doing what the leader tells him to do. “If he can do it, why can’t I?” a new recruit comes to believe.
McDonald argues that it’s all based on the “deceptive success of the guy at the top.”
Yes, it is. And that’s because someone paid for that pastor’s house. Me. I paid, when I bought the book. So do millions of others, when they bring truckloads of seed-money to his doorstep each weekend. The people who fund the prosperity pastor’s success, in other words, are the people at the bottom of the pyramid. Of course it works for him. He’s at the top.
Any of this sound familiar?
Read the two articles for more on why McDonald believes the prosperity gospel is the worst pyramid scheme ever.
Pershing Square Capital Management, which has accused Herbalife of being a pyramid scheme, has posted a good video primer on pyramid schemes that’s worth watching:
Does this video sound familiar to those who have been involved or have been approached recently by someone claiming to have an “incredible” business opportunity?
Former Agel high-level distributor, MonaVie Black Diamond, MonaVie International Master Distributor, MonaVie President of North America & Europe, and MonaVie Black Diamond (again) Randy Schroeder has left the company for another MLM company called ForeverGreen. He apparently sent a letter to other MonaVie distributors that purportedly described financial troubles at the purple juice company; this letter prompted MonaVie CEO Mauricio Bellora and CMO Paul Muehlmann to post this video response as part of the MonaVie’s 2014 year-end company update.
The departure of high-level MLM distributors from MonaVie to other companies is not new. Robert Dean, Brig Hart, the Jeunesse Global group of distributors have all packed up their bags and officially left MonaVie. Then, there are other distributors who don’t seem to be promoting MonaVie as vociferously (or at all) as they have in the past. Has the ship sailed for MonaVie, despite their efforts to reinvigorate the company with Mynt?
Check out Bellora and Muehlmann as they try to pump up the MonaVie faithful in their year-end company update video below:
Finally, go to Lazy Man’s site for an analysis of Forever Green.