MonaVie Emv = 170 Calories Per Serving for $2.80
One look at the nutrition label for MonaVie Emv (also known as MonaVie Energy), and I already know what MonaVie will be releasing next: a sugar-free, low-calorie version of MonaVie.
170 Calories per serving. During the Salt Lake City Regional, Founder and Vice Chairman Henry Marsh, joked to Dallin Larsen that he already had four cans of MonaVie Emv that day. That’s nearly 700 Calories. If he’s downing that much juice each day… they are going to have to roll him out onto the stage at the next regional!
Seriously though… I hope the diabetics in the MonaVie crowd are careful not to drink too much of this MonaVie Emv, lest they get a sugar overload!
So, do you want to take bets on the name of the sugar-free MonaVie Emv product? They made a joke on stage that Einstein, in writing his famous E=mc2 formula, really wrote E=mv. It’s got to be:
Yup, Emv Divide by Zero.
Now, let’s take a look at pricing. Consider the following:
|MonaVie Emv||Price per can||Price per case (24 cans)|
Let’s compare this to the closest equivalent, Amway’s XS Gold:
|XS Gold||Price per can||Price per case (12 cans)||Price per 24 cans|
- Quixtar’s products are simply too expensive to be effectively retailed to any disinterested customer.
- Quixtar’s products were, and are still, priced significantly higher than national brand equivalents, which dictates that retailing is a losing proposition. Illustrative of this fact is the XS energy drink line.
- XS energy drink is the number one selling product in the Quixtar business.
- Distributors can purchase a twelve pack of XS for $20.40 at wholesale cost. The suggested retail price of a twelve pack is $23.99. This yields an 18% retail margin.
- If a distributor were to order four cases of XS in the state of Michigan, their subtotal before taxes and shipping would be $81.60, and after taxes and shipping the total would be $97.35. With taxes and shipping, there is a 19% mark-up from the wholesale price
- If a new distributor were to purchase four cases of XS and personally sell them at the suggested retail price, they would be operating at a 1% loss for their efforts. This is obviously an untenable selling proposition for a new distributor.
- With XS, Quixtar placed the distributor cost, which is supposedly the wholesale cost, at significantly above the retail market value. If a distributor purchases the product at the distributor price, it is impossible for that IBO to then re-sell the product for any profit. People just won’t buy the product.
- When Quixtar’s number one selling product is substantially more expensive then its competitors, Quixtar essentially insures that its distributors cannot retail the product.
- XS energy drink is not the only Quixtar product that is over-priced. Scott Larsen, a vocal detractor of both the Quixtar business, posted articles on his website highlighting the price disparities between Quixtar products and their national brand equivalents (See attached exhibit A).
- Because Quixtar’s products are unmarketable, financial gains to Quixtar distributors are primarily dependent upon the continued, successive recruitment of other participants who purchase Quixtar products in order to qualify for commissions.
- Since Quixtar distributors predominantly focus on recruiting other participants, there is an emphasis for distributors to purchase the Quixtar products and personally consume them. This is known as “internal consumption.”
Well, now XS has a competitor that is even more overpriced than it is! And Orrin is selling it!
I have written before on how I think the energy drink market is a racket. In my opinion, paying $3 to $4 for 8.4oz is highway robbery. What’s wrong with water and a spritz of lemon?
Does anyone have distributor pricing for XS Gold? Thanks to Candace for providing the distributor cost of XS Gold.